DLT, 2016 Markie Finalist for Best Web Experience
DLT is a $900M IT solutions provider who redesigned their website with account personalization so web visitors could experience the 1:1 attention of their consultants.
About the Company
VP MARKETING, DLT
DLT’s ABM Problem
Triblio’s ABM Solution
10% more traffic, 2x higher quote requests with ads+web
The ads increased total web traffic by 11% and ad click throughs to the landing page was over 5%.
With web personalization to the ad audience, DLT converted interest ad traffic into more engagement and quote requests. When traffic from the ad campaign’s target audience visited dlt.com, they had 2x more engagement and 2x more quote requests.
Ad spend is now efficient, only targeting specific contacts and accounts, and effective as click-throughs are better and web traffic driven by the advertising is converted.