Identify and Score Ideal Accounts

Score account purchase intent and identify new target accounts and unknown stakeholders by:
  • Funnel stage, employee size, or industry
  • Campaign, persona or visitor behavior
  • Title, role, or buyer type
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Marketing Manager
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Personalize Web and Landing Pages

Increase engagement and conversion by dynamically personalizing web channels. Use Triblio templates to create relevant CTAs and messaging for:
  • Slideouts and popups
  • Website pages
  • Content hubs
  • Landing pages
content board designer

Execute & Optimize Digital Ads

Spend media only for target accounts. Reach new stakeholders and increase sales opportunities with ABM ads that:
  • Reach known and unknown buyers by account
  • Target audiences from CRM, email, persona, account, and more
  • Integrate with sales, email, and web channels
  • Provide closed loop reporting from ad impression to web traffic
content board designer

Define Goals by Leads, Revenue, and More

Measure and report metrics by account behavior. Define account based marketing campaign goals by:
  • Lead form capture in target accounts
  • Campaign and content engagement
  • Account score
  • Sales opportunities
  • Revenue and pipeline influence
content journey ROI

Enable Sales

Enable sales outbounding by using account based marketing to:
  • Prioritize sales outbound activities and sales plays
  • Scale rep and account specific content hubs
  • Trigger marketing campaigns with sales plays
content board designer