World Cup Newsjacking: Sprinting to the Right Story

Here at Triblio, we’ve been discussing the athletic prowess of World Cup athletes. Our CTO, Mike, was pretty critical, saying that there seemed to be a lot of “standing around.” Andre, our CEO, however, quickly defended these athletes, asserting that they can run as...

3 Tips for Researching by Persona-Based Content

So, here’s how it usually works. When researching a topic, content marketers begin with a Google search for relevant or trending content according to a specified theme or topic. We’ll then look at social media feeds for trending topics. Next we go to blog posts about...

Vocus Demand Success: Lessons Learned

Vocus 2014 Demand Success: Marketing and PR Conference kicked off Wednesday night, and the speakers started sharing about their areas of expertise early Thursday morning. It was a fun and lively group of speakers who were ready to laugh at themselves and engage with...

Vocus Conference Preview

At Vocus’ 2014 Demand Success Marketing and PR Conference, Andre Yee, CEO of Triblio, will speak to the future of content marketing during the Ignite session. Specifically, we’ll hear Mr. Yee pose a question about whether the left-brained analyzers or the...

What’s Next For Content Marketing

There’s no question that content marketing is on the rise and shows no signs of slowing down. As the following Google Trends chart indicates, search interest in content marketing has already eclipsed marketing automation and the gap is only widening with each passing...