I’ve searched the web high and low to compile this collection of 40 beautiful content hub examples that I think you’ll love. Many B2B brands and B2C brands have started to use a content hub to better engage visitors as well as a better alternative to a typical blog, resource center or newsroom. Multiple case studies have already proven that optimized content hubs help increase awareness, time spent on the website and lead conversions…and what marketer doesn’t want that?
But What Exactly is a Content Hub?
A Content Hub is the idea of centralizing content into a one-stop shop for website visitors. A Content Hub can host branded content, curated content, social media content, user generated content, videos, documents and even lead forms. A Content Hub allows a brand to tie together disparate content into a more cohesive presentation with more context, control and analytics. A Content Hub is often implemented into marketing campaigns that combines lead generation with lead nurturing to gain optimal value from branded content. Request a free Triblio demo if you want to learn more about the importance and benefits of a content hub or click to see the six key benefits of having a content hub.
Here are 10 of my favorite branded content hub examples:
Txchnologist is an content hub created in partnership with GE. The Txchnologist hub shares content related to the great challenges of industry, technology and ingenuity. They post content that examines ideas that will shape societies, from the developing world to our frenetic and growing cities.
The Condé Nast owned publication, GQ showcases it’s content in a beautiful interactive hub. GQ consistently shares content about success, style, fashion and has a provocative mix of great writing & strong visuals.
The American Express OPEN Forum is a content hub designed to share content that is of value to business owners, in particular small business owners. Business owners and entrepreneurs are encouraged to share content and business advice.
Small Biz Ahead is a content hub created by The Hartford Financial Services that shares content targeted for small business owners. Small Biz Ahead curates content from relevant, well-known publishers and combines it with their own branded content. They cover stories about talent management, technology & innovation, and risk management.
HR Post is a content hub dedicated to sharing content related to the future of HR. The content hub shares content on the topics of HR, employee engagement, retirement readiness, the consumerization of benefits, and HR strategy.
HelloWallet places a strong focus on education and even encourages content submissions.
5) IBM Voices
The IBM Voices content hub shares mostly branded content, but also mixes in some content from third party sites (that mentions IBMS) and social media mentions. In essence their content hub is the place to find the most valuable content shared, created and discussed by IBMers.
Kenneth Cole launched their selfie hub to promote a contest that encouraged user generated content. Instagram photos that were tagged with #DressForYourSelfie populated on to their social hub and they would randomly select winners from their social hub.
3) Pepsi Pulse
Pepsi is using the content hub experience right on their homepage, Pepsi Pulse as it’s called lets their fans see Pepsi’s latest picks of the hottest music, sports, and entertainment related content.
2) IQ by Intel
Intel curates content on the topics of technology, media, life and the planet. They combine featured stories, trending stories and social content that uses the #IQ hashtag. The content hub is optimized for social sharing and is updated with content frequently.
I’m biased but I love our Triblio Content Board and I think you will too. Triblio shares the best content on the topic of content marketing daily and tweets out through the @SmartContentHub. You can also submit your articles, blog posts or other content to be posted on the hub.
There are a ton more great examples of content hubs, check out our SlideShare below with 30 more content hub examples: