If you’re using digital ads in your marketing strategy, chances are they are meant to drive traffic to your website, whether it’s a landing page or a content piece. You are faithfully gathering data about the impressions that your digital ads are generating, but consider the following:
– How targeted are your ads?
– Can you track whether ad impressions are becoming leads from target accounts?
Account based marketing (ABM) digital ads and ABM websites can work together to not only collect impressions, but also create demand.
With both ABM ads and an ABM website, we have seen marketing KPIs increase by 33% or more. With ABM ads, your ability to identify and react to the resulting target account web traffic allows you to offer a web experience that will convert traffic into leads and sales meetings. Find out from Triblio CMO and co-founder Jason Jue how you can start converting your ad impressions into demand. Click here for your cheat sheet.