Multichannel Account Nurturing

Integrate web, display, and email channels

Traditionally, marketers have used lead nurturing emails to build a relationship with one stakeholder in an account while they are in various stages of the sales funnel. With the proliferation of cross channel communication between display, web, email, and social mediums, marketers have to go beyond using one channel and one stakeholder nurturing. Combine account nurturing strategy across channels for fully immersive personalized campaigns to build a relationship with all stakeholders in prospect or customer account to increase sales.

Triblio connects multichannel lead nurturing campaigns:

  • Seamlessly integrate display, web and email channel campaigns for consistent messaging across channels
  • Increase engagement of prospects with consistent and relevant content and offers during their buying journey
  • Personalize content shown to increase ROI of lead nurturing through segmentation, account type, persona, and pages viewed
  • Easily create and integrate account nurturing campaigns

Account Based Marketing Results:

↑ 37% total leads, all in target accounts – Digium

↑ 11x in demo requests – Cision

↑ 10% leads in 1st month – WealthEngine

↑ 3x increase in sales meeting requests and engagement – Savi

↑ 175% inbound conversions on blog – Higher Logic

↑ 15x in total free trial requests – ThreatTrack

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