Intent data FAQs
B2B organizations continue to push the envelope and find better ways to act on intent data insights, and in turn, buyers are being reached quicker and having their businesses’ pain
Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions. [...]
B2B organizations continue to push the envelope and find better ways to act on intent data insights, and in turn, buyers are being reached quicker and having their businesses’ pain
Continuing our Mastering Intent Data Series, this week we’re considering intent data statistics, and what the future looks like for the use of intent. The self-serve buying journey 87% of buyers want
Mastering intent data In recent years, B2B buyer journeys have become increasingly complex and nonlinear. With buyers gathering information across many channels between product sites, review sites, social media, webinars,
If you’ve ever navigated a cross-country journey with a paper map and a passenger who likes to stop for directions, you are not alone. The B2B buyer’s journey is more
Psychologists say it only takes 7 seconds to make a first impression, and nobody recognizes the importance of first impressions more than salespeople. However, with today’s intent data and machine
For me, productivity doesn’t hit until I’ve had my morning cup of coffee. In comparison, I like to think about ABM as a cup of coffee for sales. Using an
Get ABM program buy-in and adoption across departments from your C-suite to your end users with these tips. “We have an ABM platform but our team doesn’t even use it
You made it to our final installment of the ABM Crash Course Series! In today’s crash course, we’re going to cover everything you need to know to optimize your ABM
A comprehensive guide to account-based intent data Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns, and in part two we discussed delivering a personalized experience. In
Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is
Welcome to our ABM Crash Course Series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs
Is your intent data fit for purpose in Europe? Most of the world is heading down a one-way street toward GDPR-style privacy regulation. But the road in question is long,