1:1 Account Marketing
Target large, strategic accounts with ABM
Who needs 1:1 account marketing?
ABM Best Practices for Large Accounts
ABM for large accounts means that marketers can do more than just execute brand campaigns and support sales with events and sales collateral. Marketers can impact the entire purchase journey from increasing awareness to impacting the close rate. ABM for large accounts personalizes the contact strategy and campaigns. Whether a stakeholder is researching on the web, talking to sales, attending an event, or viewing and ad, they see relevant and consistent messaging unique wherever they are in the purchase journey.
Triblio is essential for the ABM programs that target your most strategic accounts. Triblio campaigns augment sales outbounding, events, and direct mail efforts. Dozens of stakeholders are researching their purchase decision using multiple channels. Each of these moments presents an opportunity to influence the purchase decision with unique messaging for each account.
Clients use Triblio for ABM for large accounts to:
Increase awareness by reaching key stakeholders. Keep top of mind with specific decision makers using role and contact-based display advertising.
Notify sales of purchase intent based on what target accounts are researching your category across your site and hundreds of thousands of other websites
Inform sales of content interest to prepare them for future sales conversations
Orchestrate multichannel sales AE and marketing campaigns
Engage target accounts with relevant content and CTAs across your web channels
Reinforce email, sales outbounding, events, and direct mail with web and advertising personalization
Learn best practices for 1:1 account marketing in this award-winning case study.
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