In episode 10 of “Ask an ABM Expert,” Triblio’s Chief Customer Officer, Andrew Mahr, identifies three key elements for orchestrating ABM: 1.) pre-defined sales plays, 2.) AI-based triggers, and 3.) business rules that apply across the organization.
Triblio’s “Ask an ABM Expert” video series seeks to answer the most pressing questions in ABM and modern marketing. Watch more videos at triblio.com/abmexperts/
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