Episode 10

What are the essentials to orchestrating ABM at scale?

What exactly is orchestration? How do you know if you’re doing it right? And why should you care?

In episode 10 of “Ask an ABM Expert,” Triblio’s Chief Customer Officer, Andrew Mahr, identifies three key elements for orchestrating ABM: 1.) pre-defined sales plays, 2.) AI-based triggers, and 3.) business rules that apply across the organization.

Getting orchestration right is key to scaling your B2B marketing and sales programs and making a measurable impact on pipeline growth.

Triblio’s “Ask an ABM Expert” video series seeks to answer the most pressing questions in ABM and modern marketing. Watch more videos at triblio.com/abmexperts/

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