What is Orchestration Canvas?
Orchestration Canvas is the first visual ABM campaign builder, transforming the way marketers create multi-channel and multi-step campaigns. Marketers can now orchestrate campaigns under one UI, and within a single ‘drag and drop’ visual interface. Whether a marketer or salesperson, Orchestration Canvas makes setting up your next ABM campaign and measuring results more user-friendly.
Triblio’s Orchestration Canvas is a powerful new ABM tool designed for marketers with the mindset to “make simple things simple, and complex things possible,” said Triblio’s CTO Mike Ball.
Why does it help Marketers?
If you’ve already launched your own ABM efforts, you are familiar with the struggles that arise when managing cross-channel campaigns. You’re not alone in these challenges. As a B2B marketer, orchestrating successful ABM campaigns can be a complex process of synchronizing all of your campaigns moving pieces. The task of managing campaigns across multiple channels is not inherently simple — until now.
That’s where Orchestration Canvas distinguishes itself, by simplifying marketer’s complex ABM campaigns in one field-of-view. Canvas automatically nurtures buyers through the entire purchase journey by building AI-triggered, multi-step, and multi-channel campaigns. This gives marketers the power to orchestrate campaigns with ease, and provides control over the sequence and duration of cross-channel marketing tactics.
Using the never before seen visual components of Canvas, campaign orchestration is as simple as ‘drag and drop’. Marketers are able to easily adjust and optimize elements within the campaigns, making each one personalized. In addition, Canvas enables marketers to see how many accounts are within each step, how many accounts have entered the campaign, and engagement at each stage. These insights make Canvas a marketer’s best friend, helping to measure campaign results easier than ever before.
Why does it help Sales?
Behind every successful ABM campaign is strong teamwork between marketing and sales. Without straightforward reporting and metrics from marketing, sales will struggle to target high-fit accounts with the right messaging.
Triblio’s Orchestration Canvas uses powerful 360° reporting to unveil how your key accounts are progressing in the buyer’s journey. This provides sales with trackable account actions and metrics as accounts move through each stage of orchestrated campaigns. Once an account reaches a certain level of engagement and indicates interest, Canvas will automatically trigger your campaign’s next action and notify sales. Using this information, sales can reach out with messaging that resonates, delivering the right messages to the right accounts at the right time. Canvas’s powerful metrics and orchestrated plays influence ABM campaigns to win new accounts and move the needle on pipeline.
Want to learn more on how Triblio’s Orchestration Canvas can simplify your ABM campaigns? Talk to an ABM expert today.