AI Powered
Leverage AI for account identification, purchase intent, and orchestration
Unified Funnel
Operationally unify the marketing funnel and sales pipeline
Multichannel Orchestration
Trigger coordinated marketing and sales activities based on purchase intent
There’s a lot of flexibility in Triblio that I haven’t found in other platforms...they’re willing to innovate with me.
Wendy Gaskill, VP Global Marketing, N3
Platform Features
Orchestration
Audience Management
Purchase Intent
Account Based Advertising
Web Personalization
Sales Activation
Account Analytics
Create multichannel campaigns that are triggered based on a combination of:
- Account activities in marketing automation or CRM
- Purchase intent or campaign response
- Account priority, persona, or title
Create audiences to orchestrate campaigns.
- Map leads to accounts
- Recognize accounts with Triblio's AI powered account ID engine
- Use data from 1st and 3rd party data sources
Identify purchase intent with account scoring algorithms that use:
- Website behavior of known and unknown visitors
- Surges in trending topics on 3rd party sites
- Marketing campaigns and sales activities from CRM
Reach known and unknown buyers by targeting specific contacts, personas, or accounts to build awareness at any funnel stage.
- No minimums required for media spend, accounts, or flight time
- Serve impressions on all major display networks including Google and LinkedIn
- Integrate with AdWords retargeting and paid search
Engage web visitors with a relevant messaging and convert them with dynamic CTAs.
- Dynamically personalize any element of any web page
- Deploy dynamic overlay CTAs
- Create account microsites
Activate sales outbounding that aligns with marketing campaigns and buyer interest.
- Provide account purchase intent insights to sales
- Prioritize outbound sales activities by purchase intent
- Automate sales plays in CRM workflows
Prove the impact of ABM campaigns on target accounts by showing:
- Campaign attribution and web analytics
- Progression of accounts through the sales funnel
- Pipeline and revenue performance of target account lists
Without Triblio, I’d be blind to a lot of things. The value is through the roof.
Hasaan Brown, Performance Marketing Director, Dodge Data
