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Account Based Marketing Platform

Impact Your Pipeline by Engaging and Converting Target Accounts

AI Powered

Leverage AI for account identification, purchase intent, and orchestration

Unified Funnel

Operationally unify the marketing funnel and sales pipeline

Multichannel Orchestration

Trigger coordinated marketing and sales activities based on purchase intent

We chose Triblio because it's extremely powerful. 2-3x more conversions

Eric Martin Director of Marketing Programs, Salesloft

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Platform Features

Orchestration
Audience Management
Purchase Intent
Account Based Advertising
Web Personalization
Sales Activation
Account Analytics
Create multichannel campaigns that are triggered based on a combination of:
  • Account activities in marketing automation or CRM
  • Purchase intent or campaign response
  • Account priority, persona, or title
Audience Management
Create audiences to orchestrate campaigns.
  • Map leads to accounts
  • Recognize accounts with Triblio's AI powered account ID engine
  • Use data from 1st and 3rd party data sources
Purchase Intent
Identify purchase intent with account scoring algorithms that use:
  • Website behavior of known and unknown visitors
  • Surges in trending topics on 3rd party sites
  • Marketing campaigns and sales activities from CRM
Reach known and unknown buyers by targeting specific contacts, personas, or accounts to build awareness at any funnel stage.
  • No minimums required for media spend, accounts, or flight time
  • Serve impressions on all major display networks including Google and LinkedIn
  • Integrate with AdWords retargeting and paid search
Web Personalization
Engage web visitors with a relevant messaging and convert them with dynamic CTAs.
  • Dynamically personalize any element of any web page
  • Deploy dynamic overlay CTAs
  • Create account microsites
Activate sales outbounding that aligns with marketing campaigns and buyer interest.
  • Provide account purchase intent insights to sales
  • Prioritize outbound sales activities by purchase intent
  • Automate sales plays in CRM workflows
Account Analytics
Prove the impact of ABM campaigns on target accounts by showing:
  • Campaign attribution and web analytics
  • Progression of accounts through the sales funnel
  • Pipeline and revenue performance of target account lists

With ABM, we can engage more stakeholders during the sales process.

Brendon O'Donovan VP of Marketing, Aquicore

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Triblio Architecture

Reach
Ads
Engage
Web
Convert
Sales
Orchestration
Audience Management
Analytics
Ad Network Integration
MAP & CRM Integration
Sales Activation
Analytics Integration