Account Based Marketing Software

Target and Score Accounts

Score the purchase intent of existing accounts and identify new target accounts and unknown stakeholders by:

• Funnel stage, employee size, or industry
• Campaign, persona, or visit behavior
• Title, role, or buyer type

Execute Display Ad Campaigns

Spend media only on target accounts. Reach new stakeholders and increase sales opportunities when ABM ad campaigns:

• Set up audiences by email, persona, or account
• Reach known and unknown buyers by accounts
• Combine with sales plays, email campaigns, and web personalization
• Provide closed loop reporting form ad impression to web conversion
• Target audiences from CRM and marketing automation

Personalize Web and Landing Pages

Increase engagement and conversion by dynamically personalizing web channels. Use Triblio templates to create account-based CTAs and messaging for:

• Flyouts and pop ups
• Website pages
• Content Hubs
• Landing Pages

Enable Sales

Enable sales outbounding through account based marketing:

• Prioritize sales outbound activities and sales plays
• Scale account specific content hubs
• Trigger marketing campaigns that integrate with sales plays
• Recommend contact data for sales outbounding

Define and Measure Campaign Goals

Measure and report metrics by account behavior. Define ABM campaign goals by:

• Leads in target accounts
• Account score engagement for known and unknown visitors
• Account opportunities in Salesforce
• Revenue and pipeline influence

Integrate ABM with Martech Ecosystem

Campaigns seamlessly integrate campaign design, audience data, and reporting with:

• CMS: ABM campaigns on top of any CMS
• Ads: Over 50 different ad exchanges
• Marketing automation: Marketo, Eloqua, ExactTarget, Pardot, Hubspot
• CRM: Salesforce
• Contact data: 1st and 3rd party sources