On Friday, the Account Based Marketing Team of the year Oracle Markie finalists were announced. We were pleasantly surprised that 2 of the 5 finalists are our clients, DLT and Plex.
This is the 2nd year in a row that DLT was named a finalist. For both years, DLT used the Oracle Marketing Cloud and Triblio to power ABM campaigns. DLT is an IT solutions provider that uses Triblio for account based advertising and web personalization to nurture clients from inquiry to sales request. As a result, their sales requests increased by 40% Y/Y.
Plex, the leading manufacturing cloud, sources 75% of its pipeline from ABM campaigns. They have a mature ABM process to
- Select target accounts for the year
- Convert sales opportunities from anonymous web and landing page visitors in target accounts
- Help BDRs reach engaged prospects before the completion
- Execute integrated ABM campaigns which include account based advertising and web personalization