Hear from leading practitioners on the future of ABM & Intent

Lunch & Learn with Triblio’s Chief Customer Officer Andrew Mahr

Live Session with ViON’s VP of Marketing Liz Anthony

Watch Session On Demand

See intent-based orchestration in action!

Session Descriptions

The Future of Intent: What to look for in 2021

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In the last couple of years, intent data has been proven to help drive account-based marketing (ABM) success. B2B marketing and sales teams are investing in intent to sharpen messaging, prioritize outbounding, and inform sales conversations—and the use cases continue to expand.

As you look into scaling successful intent-driven programs, note that how marketing technology and data can and should be used is constantly evolving. Is your ABM program and the way you use purchase intent data future-proof? And what should you be on the lookout for in 2021?

In this session, Andrew Mahr will cover:

  • Why you need to recognize the difference between purchase signals and noise
  • Key opportunities that come with access to global intent data
  • Challenges in data privacy and how to mitigate risks
  • How to unify data in one account-based view for marketing, sales, and the executive team

Andrew Mahr
Chief Customer Officer, Triblio
February 22 at 1:30 pm ET
30 minutes

Blast Open Doors and Accelerate Growth an Account-Based Experience

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The past 5 years Account-Based Marketing (ABM) has enabled organizations to hyper-focus their limited marketing budget and gain unparalleled results. ViON’s Senior VP of Marketing, Liz Anthony has built upon an initial ABM strategy and accelerated growth B2B and B2G markets.

With ABM, ViON’s marketing team expanded their brand into new markets and leveraged valuable account insights to deliver a personalized experience to its prospects and customers.

In this session, Liz will expand on ViON’s ABM approach and share insights on how to:

  • Drive brand awareness efficiently
  • Personalize content to open doors quickly
  • Report the impact on marketing influenced pipeline

Learn how ViON, a cloud service provider, with the help of Triblio’s platform, has successfully executed an ABM program that is highly efficient in both the B2B and B2G market spaces.

Liz Anthony
SVP of Marketing, ViON
February 23 at 2:30 pm ET
30 minutes

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