The year in review season is upon us, and I spent over a week’s worth of my 2021 streaming Taylor Swift. Thanks, Spotify Wrapped – I might have slept sounder without that stat.
As we head into the end of 2021, Triblio is unwrapping its year in review. ABM Unwrapped is breaking down some of our favorite moments throughout this year (in no particular order), and we can’t thank our customers enough for coming along for the ride.
Orchestration Canvas Launch
In May we launched the first visual ABM Campaign Builder, Orchestration Canvas. The Orchestration Canvas is a powerful new extension to Triblio’s Orchestrator module and enables marketers to build AI-triggered, multi-stage, multi-channel campaigns that automatically nurture buyers through the entire purchase journey. Orchestration Canvas is a huge milestone for ABM campaign creation helping to innovate B2B marketing strategies in the Triblio platform.
Watch Orchestration Canvas live in action:
Introducing Neon, IDG’s New Intent Data Solution
In September, the IDG | Triblio team announced the launch of our IDG intent data solution – Neon! Neon utilizes never before released IDG 1st-party data to identify in-market accounts. Our development team has worked hard to create a best-in-class data solution, improving sales and marketing insights for tech marketers. We’ve been so excited to share this product with you. Learn more about Neon here.
G2 Crowd Integration
We’re still celebrating Triblio’s integration with G2 Crowd, the world’s largest software marketplace and review platform. The new integration with Triblio enables B2B software and cloud service sellers to merge G2 buyer intent data directly into their ABM platforms, helping further identify which accounts are likely to purchase software.
To #B2BSMX & Beyond
Throughout 2021, Triblio participated in 15 events, both in-person and virtually, and we’re hopeful the new year will bring more face-to-face events. We had a blast this August connecting in person at #B2BSMX, where the Triblio team hosted two insight-packed sessions:
- How to Grow Your Pipeline with ABM + Intent Data with Triblio Founder, Andre Yee
- Pilot to Pipeline: Nasdaq’s Strategic ABM Journey, with Triblio’s Senior Customer Success Manager, Cory Rivera, and Nasdaq’s Director of Revenue, Devin Kerr
Check out our full event recap here, or watch our recorded Q&A with Nasdaq below.
We 💚 Our Customers – TableTalk
On Thursdays, we TableTalk! Triblio TableTalk is a customer-exclusive event hosted by our VP of Customer Success, Acacia Waller. Each TableTalk session covers a range of topics from product updates and industry news, to tips and tricks on ABM best practices. More importantly, it gives us a chance to have meaningful interactions with our customers. We look forward to bringing these interactive workshops into 2022.
Best B2B MarTech Blog of 2021 🏆
We love writing blogs, and we do it for you, not the awards. But it’s always a nice surprise when our work is applauded by our peers. Our How to Launch Successful Account-Based Display Ads blog won a B2B Marketing Zone MVP Award in the Marketing Technology category. We’re honored to be recognized as thought leaders in the martech community. Read the award-winning blog here or visit our content hub housing all five parts of the ABM Crash Course series.
Hearing From YOU
You spoke and we listened. Each year, we use your feedback to enhance the overall customer experience and improve the Triblio platform. As a result, Triblio’s G2 Crowd grid placements earned us an array of badges that we’re extremely proud to show off. Check out our page here.
Celebrating the TriblioTribe
A shameless plug – we couldn’t have made 2021 successful without our incredible workplace and employees. Michelle Hussain, our Team Lead BDR won ABE Manager of the year at the Account-Based Engagement Summit, and Triblio was nominated for a Timmy Award for best tech work culture. Check out just a few of our well-deserved employee spotlights from this year.
- Molly Evans – Client Success Manager
- Rania DeSantis – Software Engineer
- Justin Hinders – Account Manager
- Cory Rivera – Senior Customer Success Manager
- Michelle Hussain – Business Development Team Lead
All in all, it was a year full of growth and exciting things to come. Our IDG family is growing and we’re thrilled to have welcomed KickFire and Leadsift to the team this year. Cheers to a new year of continuing to expand IDG | Triblio’s best-in-class MarTech platform, and working to solve the challenges of modern-day marketers.
Interested in learning more about how ABM can benefit your business? Don’t wait for 2022. Schedule time with one of our ABM Experts today.