Why Integrate Your CRM with Powerful Account-Based Marketing Software?

What do you get when you integrate end-to-end ABM software with a cloud-based CRM? A powerful, data-driven partnership between two platforms that allows for predictive intent to deliver targeted messaging throughout a buyer’s entire journey. 

HubSpot’s CRM platform not only allows users to track customer relationships but also aligns sales and marketing teams by facilitating marketing, sales, and service processes — in other words, it’s a one-stop shop for managing and improving the customer relationship. On top of making the user experience (UX) especially smooth, HubSpot allows integration with trusted partners, like Triblio, to deliver an even more seamless experience. 

Triblio, an end-to-end account-based marketing (ABM) platform, leverages predictive intent to identify in-market prospects and enables marketers to develop and execute multi-channel, multi-stage campaigns to reach buyers with the right message, at the right time. 

The Triblio integration with HubSpot allows users to sync contact data to better deliver consistent messaging at every stage of the marketing funnel.

How End-to-End Account-Based Marketing (ABM) Empowers Marketers and Sales Teams 

Triblio unites sales and marketing teams by growing pipelines through intent and account-based orchestration campaigns. Triblio’s ABM integration with HubSpot is key to orchestrating successful multi-channel campaigns.

AI-Powered

Triblio leverages a proprietary AI-predictive engine for account identification, purchase intent, and orchestration so sales and marketing teams can meet buyers with a positive and personalized experience at every stage of the customer journey. 

Unified Funnel

Operationally unifies the marketing funnel and sales pipeline by restoring missed connections and knowing what prospects want before you reach out to them. 

Multi-Channel Orchestration

With Triblio’s social media integration, marketing teams can increase awareness and drive engagement with prospects across all channels and throughout their journey down the funnel. Reach buying groups with the right messaging at the right time, in the right place. 

Prioritized Sales Outreach

Triblio’s AI-based account score activity identifies which accounts are most likely to buy and then tees them up for sales prospecting. By taking the guesswork out of the sales process, sales teams can save time and focus their time and energy on the accounts that are more likely to convert. 

3 Ways to Use Triblio Tools with HubSpot CRM to Scale Pipeline Growth and Boost Sales

1. Discover and reach accounts in your dark funnel

HubSpot users can take advantage of Triblio’s proprietary intent signals to find in-market accounts in the dark funnel and automatically add leads into personalized HubSpot email campaigns to reach buyers earlier in the decision process. 

Additionally, users can use Triblio’s score account activity to gauge purchase intent and enhance lead scoring. By factoring in everything from HubSpot campaign activity, to anonymous web activity, account scores can enable teams to trigger sales plays at just the right time and deliver in-CRM insights to the sales team. 

By using Triblio data to prioritize accounts in HubSpot, marketers and sales teams will reach active buyers earlier in the decision process and ultimately accelerate pipeline creation.

2. Engage Audiences with Better Segmentation and Campaigns

Triblio’s proprietary intent signals enrich Hubspot company and contact data to support better segmentation and campaigns.

With more insightful data, sales teams’ email campaigns convert leads faster through the funnel and deliver engaged prospects who are ready to connect. Data is the fuel for personalization and segmentation, and Triblio’s data enriches HubSpot records with powerful insights into contacts and companies' research interests and behaviors.

Integrated HubSpot and Triblio campaigns ensure that marketing teams are engaging the entire buying group with thoughtful, consistent messaging. Whether it’s time to nurture known contacts via email or reach unknown buyers with display ads, you’ll be able to deliver segmented campaigns for more effective (and less expensive) results. 

3. Easily Re-engage Cold Contacts with Personalized Messages

Users can automatically add cold or stuck contacts to Triblio advertising campaigns to re-engage them and surround others on the buying committee with personalized messages. It’s no secret that one of the biggest drains on marketing impact is disengaged contacts; the reality is that prospects have busy inboxes and even the best, most cleverly-crafted subject lines can’t always get their attention. That’s when it’s time to reach them on other channels, which Triblio’s display and social advertising automation allow users to do easily.

Here’s what one user had to say about how Triblio empowers teams to serve target accounts:

“By using Triblio we're able to serve our target accounts with personalized and custom ads. We can see which ads and content our target accounts are interacting with to then personalize the journey even more. Through using the intent feature it also allows us to expand our target account reach as well. Sales can get great insights into their target accounts with all the data from Triblio and best of all they can see all the data in HubSpot.”

The Triblio integration with HubSpot brings a great deal of potential to the table for marketing and sales teams alike to gain valuable insight into user intent signals, sync audiences to reach target accounts and scale pipeline growth, and trigger sales at the right time using account activity scores. Supercharge your existing data and workflows with the combination of ABM insights and automation, and see how your conversion rates change.

Empower your teams to reach their sales goals by leveraging the power of Triblio’s predictive intent and cross-channel orchestration using the Triblio integration with HubSpot. 

Author: Katherine Boyarsky

Katherine is the cofounder and CMO of CXD Studio, a creative content marketing agency. She is also a registered nurse and resides in the Boston area.

‍