by Joanne | | Account Based Marketing
Businesses are always striving for more efficiency and higher productivity. In B2B, marketers often look to technology for productivity gains. Where is this technology headed? At Triblio, we’ve been following three martech trends: the transition from leads to...
by Joanne | | Account Based Marketing, Strategy + Planning
As marketers, I think something we can all agree on is that developing the right strategies and tactics to drive revenue growth isn’t always straight-forward. What works for one company may not work for another. And what’s best for one team may not always be best for...
by Joanne | | Account Based Marketing
In our most recent webinar, How to Build a High-Performing, Multi-channel ABM Program, Triblio’s Chief Customer Officer Andrew Mahr discussed how ABM is changing the way marketers are investing in marketing technology. During the Q&A portion of the webinar,...
by Joanne | | Account Based Marketing, Interviews
Myriam Duchaine, Marketing Director at Averna, understands what’s needed to build out an account-based marketing (ABM) program. From the importance of getting sales and marketing to work hand-in-hand to strategically looking ahead, Myriam gets it. We recently had the...
by Joanne | | Account Based Marketing, Intent Data
Last week’s blog post outlined how you can combine intent data with ABM. We highlighted a highly effective top-of-funnel campaign used by our client Redpoint Global, where they used 3rd party intent signals to segment and target different personas. Today we’ll be...
by Joanne | | Account Based Marketing, Intent Data
In last week’s blog post we covered what intent data is, why marketers should use it, and the different types of intent data (1st & 3rd party intent data). This week, we’ll cover one of the top-of-funnel use cases our CEO Andre Yee mentioned in his webinar on...
