by Joanne | | Account Based Marketing, Intent Data
In last week’s blog post we covered what intent data is, why marketers should use it, and the different types of intent data (1st & 3rd party intent data). This week, we’ll cover one of the top-of-funnel use cases our CEO Andre Yee mentioned in his webinar on...
by Nicky Kandola | | Account Based Marketing
As a B2B marketer, I’m sure you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but are wondering how you might reach target accounts at the right time with the right messaging. Luckily, we’ve got your answer. In a recent...
by Nicky Kandola | | Account Based Marketing
In last week’s blog post we covered several ways marketers view Account-Based Marketing (ABM) and demand gen. The biggest question we answered was, “are the approaches compatible with each other? And if so, how?” We concluded that ABM and demand generation are in fact...
by Nicky Kandola | | Account Based Marketing
Is ABM compatible with demand gen? As an ABM vendor, we frequently get asked this question. There’s a lot of confusion when it comes to where ABM will fit in with already existing demand gen programs. Today, many organizations still run on well-established lead gen...
by Joanne | | Account Based Marketing
One of the biggest challenges marketers face is the inability to predict when an account is in an active buying cycle. In b2b marketing, that type of information can be a game changer for business growth. Without visibility into an account’s purchase journey,...
by Joanne | | Account Based Marketing
Account-Based Marketing (ABM) is no longer just a martech buzzword or gimmick. The strategy has since transformed the way in which B2B marketing and sales is done. According to a study conducted by ITSMA, 84% of marketers agree that ABM drives higher ROI than other...
