by Joanne | | Account Based Marketing, Sales Activation
A lot of the time, when we highlight the importance of account-based marketing (ABM) we’re specifically talking to the modern-day B2B marketer. However, it’s important to note that the benefits of an account-based strategy aren’t limited to just the marketing team....
by Joanne | | Account Based Marketing, Sales Activation
Developers and engineers in all aspects of business have the responsibility to design, develop, maintain, and test the products that they help create. The folks that are part of our dev team are no different. They work really hard, day in and day out, to come up with...
by Joanne | | Account Based Marketing, Strategy + Planning
Welcome back to the last and final instalment of our ABM ROI Series! In case you missed it, last week in part 2 of the series, we discussed common concerns regarding cohort analyses and shared some important goals and metrics to focus on. You can read the full post...
by Joanne | | Account Based Marketing
If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we break down why you should consider running a cohort analysis to measure ROI. We know that not everyone is comfortable with the veracity of...
by Joanne | | Account Based Marketing, Analytics, Strategy + Planning
As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our sales team. We’re constantly doing research on new strategies and tools that might be worth investing in. However, as the age old saying goes, “half the money I spend on...
by Joanne | | Account Based Marketing, Strategy + Planning
Earlier this week, we took part in DemandGen Report’s Buyer Insights & Intelligence Webinar Series. Our Chief Customer Officer, Andrew Mahr, presented the session, “ABM: Finding Demand When the Market Slows Down.” Andrew broke down the essential adjustments for...
