by Susan Xie | | Account Based Marketing, Intent Data
As we inch our way closer to the end of the quarter and the kickoff of a new year, it’s a good time for all of us to reassess our account-based marketing strategies as a whole. More specifically, we’ve been thinking a lot about the way we and our customers use intent....
by Joanne | | Account Based Marketing
Like all things during the pandemic, we’ve had to reinvent how we do customer stories. From researching podcasting mics, screen recording options, and so much more – we were nervous about the quality of the outcome. However, in the end, we had to remind...
by Joanne | | Account Based Marketing, Strategy + Planning
During this week’s virtual B2BSMX event, Nigel Williams, CMO at Quadrotech presented the session, “ABM: Get Radical but Stay Practical.” In it, he explained how he successfully shifted Quadrotech to an account-based approach and the steps he took to execute the...
by Joanne | | Account Based Marketing, Events
While the excitement of in-person events isn’t happening this year, we’re thrilled to participate in a virtual conference next week. Join Triblio, October 26-28, for DemandGen Report’s B2B Marketing Sales and Marketing Exchange (B2BSMX). Keep scrolling for a peek at...
by Joanne | | Account Based Marketing
One of the long-standing marketing strategies of the internet age that saw a large uptick of investment this year was display advertising. In light of remote work, it makes sense. The thought process is, by leveraging a targeted ad strategy, you can make up for some...
by Joanne | | Account Based Marketing, Strategy + Planning
If 2020 has taught us anything, it’s that as marketers we are constantly searching for more efficient and effective ways to increase demand and grow pipeline. This is nothing new but this year has forced us to find creative ways to boost that bottom line. As an ABM...
