Analytics Archives

Google Analytics Cross-Domain Tracking – Preserving GA Sessions

by Brendan | | Analytics, Blogging, Content Marketing, Strategy + Planning

When using the vanilla Google Analytics (GA) tracking code, clickthroughs on overlays or embedded boards/cards hosted on a secondary domain (e.g., tribl.io) will generate a new session within GA, rather than continuing a previous session. You can get around this by...

Measuring Content Marketing with Attribution Modeling

by mary | | Analytics

When it comes to measuring content marketing, we’re all treading water. Marketing analytics for content marketing is changing, and, we hope, improving essentially every day. Unfortunately, content marketers are often struggling with their measuring tools, but, as we...

Google Analytics Cross-Domain Tracking – Preserving GA Sessions

Measuring Content Marketing with Attribution Modeling

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