by Joanne | | Account Based Marketing, Content Marketing, Personalization
So you’ve decided to adopt an account-based marketing (ABM) strategy, congratulations! You’ve done your research, participated in some demos, and have had meetings upon meetings with your C-suite to determine whether or not ABM is right for your organization. The...
by Erin Pearson | | Content Marketing, Personalization
‘ ‘ Marketers put lots of time and thought into personalizing their email campaign content, so why let the personalization end as soon as the customer is hooked? Learn how users of the DC Eloqua Users Group use personalization Keep your customer hooked as...
by Erin Pearson | | Account Based Marketing, Content Marketing, Personalization
Last month, Triblio was thrilled to host the Eloqua Users group of Washington DC. It was a bit of a homecoming for us, as most us used to work at Eloqua, and we caught up with a lot of familiar faces. Turnout was standing room only! After Oracle talked about their...
