by Tyler Heuple | Oct 27, 2021 | Account Based Marketing, Intent Data
A comprehensive guide to account-based intent data Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost results and move the needle on pipeline. Understanding how to get the most out...
by Mary | Aug 19, 2021 | Account Based Marketing, Events, Intent Data, Sales Activation
The Triblio team had a great time meeting colleagues in the martech and ABM space at #B2BSMX. If you didn’t get a chance to attend our sessions, here’s a quick recap of ABM insights, free of admission! How to Grow Your Pipeline with ABM + Intent Data Andre Yee,...
by Susan Xie | Dec 4, 2020 | Account Based Marketing, Intent Data
As we inch our way closer to the end of the quarter and the kickoff of a new year, it’s a good time for all of us to reassess our account-based marketing strategies as a whole. More specifically, we’ve been thinking a lot about the way we and our customers use intent....
by Joanne | Feb 28, 2020 | Intent Data
We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. Bombora is a Triblio partner because we believe the combination of our first-party intent...
by Joanne | Nov 1, 2019 | Account Based Marketing, Intent Data
As B2B marketers, we’re all looking to move the needle on pipeline and revenue growth. We want to execute captivating campaigns that drive real business results, but that’s easier said than done. Many modern B2B marketers have adopted account-based marketing...
by Joanne | Aug 23, 2019 | Account Based Marketing, Intent Data
Last week’s blog post outlined how you can combine intent data with ABM. We highlighted a highly effective top-of-funnel campaign used by our client Redpoint Global, where they used 3rd party intent signals to segment and target different personas. Today we’ll be...
