by Joanne | | Account Based Marketing, Intent Data
Last week’s blog post outlined how you can combine intent data with ABM. We highlighted a highly effective top-of-funnel campaign used by our client Redpoint Global, where they used 3rd party intent signals to segment and target different personas. Today we’ll be...
by Joanne | | Account Based Marketing, Intent Data
In last week’s blog post we covered what intent data is, why marketers should use it, and the different types of intent data (1st & 3rd party intent data). This week, we’ll cover one of the top-of-funnel use cases our CEO Andre Yee mentioned in his webinar on...
