by Susan Xie | | Account Based Marketing, Intent Data
As we inch our way closer to the end of the quarter and the kickoff of a new year, it’s a good time for all of us to reassess our account-based marketing strategies as a whole. More specifically, we’ve been thinking a lot about the way we and our customers use intent....
by Joanne | Feb 28, 2020 | Intent Data
We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. Bombora is a Triblio partner because we believe the combination of our first-party intent...
by Joanne | | Account Based Marketing, Intent Data
As B2B marketers, we’re all looking to move the needle on pipeline and revenue growth. We want to execute captivating campaigns that drive real business results, but that’s easier said than done. Many modern B2B marketers have adopted account-based marketing (ABM)...
by Joanne | | Account Based Marketing, Intent Data
Last week’s blog post outlined how you can combine intent data with ABM. We highlighted a highly effective top-of-funnel campaign used by our client Redpoint Global, where they used 3rd party intent signals to segment and target different personas. Today we’ll be...
by Joanne | | Account Based Marketing, Intent Data
In last week’s blog post we covered what intent data is, why marketers should use it, and the different types of intent data (1st & 3rd party intent data). This week, we’ll cover one of the top-of-funnel use cases our CEO Andre Yee mentioned in his webinar on...
by Nicky Kandola | | Account Based Marketing, Intent Data
As a B2B marketer, I’m sure you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but are wondering how you might reach target accounts at the right time with the right messaging. Luckily, we’ve got your answer. In a recent...
