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What Star Wars Can Teach Us About Repurposing Content

This past weekend, I hosted a Star Wars marathon with all my nerdiest friends. We watched all six movies (yes in one sitting, and yes new to old), and watching the original trilogy got me thinking about how Star Wars was kept alive for sixteen years before the newest...

World Cup Newsjacking: Sprinting to the Right Story

Here at Triblio, we’ve been discussing the athletic prowess of World Cup athletes. Our CTO, Mike, was pretty critical, saying that there seemed to be a lot of “standing around.” Andre, our CEO, however, quickly defended these athletes, asserting that they can run as...

3 Tips for Researching by Persona-Based Content

So, here’s how it usually works. When researching a topic, content marketers begin with a Google search for relevant or trending content according to a specified theme or topic. We’ll then look at social media feeds for trending topics. Next we go to blog posts about...