by Jason Jue | | Account Based Marketing, Strategy + Planning
Read these sets of activities, and ask yourself. Are these marketing or sales activities? Identify and prioritize target accounts. Discover contacts and map accounts. Understand what is relevant and resonates with accounts. Create account specific content and...
by Brendan | | Analytics, Blogging, Content Marketing, Strategy + Planning
When using the vanilla Google Analytics (GA) tracking code, clickthroughs on overlays or embedded boards/cards hosted on a secondary domain (e.g., tribl.io) will generate a new session within GA, rather than continuing a previous session. You can get around this by...
by Brendan | | Content Marketing, Strategy + Planning, Web Design
In my last post, I looked at where your microsite should live. There was no right answer, with marketing and SEO advantages to be had with both subdomains and standalone domains. Once you’ve decided where to host your microsite, the next question you face is how to...
by Brendan | | Content Marketing, Personalization, Strategy + Planning, Web Design
As content marketers realize the advantages of content hubs and boards, we’re starting to see them used as standalone microsites for personalized content delivery. But marketers usually have a lot of questions about microsites: what’s the impact on my SEO strategy?...
by Brendan | | Blogging, Content Marketing, Strategy + Planning, Web Design
“And that’s why you always leave a note a meta-description.” –J. Walter Weatherman, Arrested Development. Whenever a content marketer creates a blog post or page, they have the opportunity to include certain tags and metadata to greatly increase a content...
by Jeff Zelaya | | Strategy + Planning, Web Design
We recently hosted a free webinar with Bill Baylis on the topic of sucky and outdated websites. Bill and I both agreed that many websites seem to be stuck in 1999. Many businesses and business owners still haven’t figured out how important a website is to their...
