ABM: Finding Demand When the Market Slows Down

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Meet the Speaker

As the market slid into a pandemic-driven recession in the first half of 2020, business leaders showed a renewed interest in running lean teams. Those of us in B2B marketing have felt budgets tighten, an increased scrutiny of our tech stacks, and the need to really parse out must-have’s from nice-to-have’s.

We’ve had no choice but to pivot and move fast. There’s been a lot of pressure to make up for lost events, find alternative sources of demand, and turn out a good ROI. Now, we find ourselves playing catch-up in the summer months and asking, will we ever recoup our losses?

Here’s our proposition: account-based marketing (ABM) can save your demand gen. It’s a holistic strategy that helps both marketing and sales teams eliminate waste and stay focused on pipeline and revenue goals.

In this session, you’ll learn how to:

  • Use data to identify buyers
  • Adjust messaging to new needs
  • Engage buyers early and often

At Triblio, we’ve run thousands of successful campaigns with customers, and we know what it takes for marketers to make a real impact pipeline. It’s not enough to know who to target. You need to execute campaigns that reach key stakeholders early and shape your narrative across the purchase journey.

Try Triblio’s Smart Score

Triblio’s Smart Score helps B2B marketing and sales teams prioritize outbounding. It uses proprietary AI-based algorithms to combine multiple sources of buyer interest, intent, and activity to rank which accounts are in an active buying cycle and most likely to talk to sales.

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Meet the Speaker

Andrew Mahr

Chief Customer Officer, Triblio

Andrew spent the last decade building high performance teams in marketing, UX, and strategy. When he joined Triblio in 2015, modern ABM was very much an emerging discipline. It was from being in the trenches with customers every day that he slowly built the framework for “What good looks like” in ABM.

Most recently he was an executive at web agency Domain7, where he oversaw the full services stack, managed the firm’s top US/UK accounts, and launched a new product line that grew company revenues 30%.