In this session, Triblio Founder Andre Yee will cover how ABM leverages third-party cookies today and how it will be affected by this change. We want to prepare marketers by discussing what steps they should be taking this year to “future-proof” their ABM programs.
- How ABM advertising currently works and its dependency on third-party cookies;
- The promising industry initiatives and emerging technologies on the horizon; and
- How ABM campaigns should be designed in the post-cookie future to yield the best results.
Meet the Speaker
Chief Executive Officer, Triblio
Andre Yee is the Founder and CEO of Triblio. He has numerous years of experience with an outstanding record of growing successful software companies. Most recently, he was the SVP Product Development for Eloqua, responsible for product development and operations. At Eloqua, he was part of the executive team responsible for leading Eloqua to an IPO and a $957M acquisition by Oracle. Prior to Eloqua, he was CEO of NFR Security, which he successfully led to growth and exit to Checkpoint Software.