How to Pair ABM and Intent Data to Drive Pipeline Growth
As a B2B marketer, you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but how do you reach target accounts at the right time with the right messaging?
Pair ABM and intent data to influence buyers early and address pain points throughout the purchase journey. Given more visibility into real-time buyer interests and behaviors, both marketing and sales teams are more equipped to engage key stakeholders and win over target accounts.
Watch our webinar to hear Triblio’s CEO explain:
- Why intent?
- What do we mean by intent?
- How do you combine intent data with aBM?
Learn key stats behind the modern purchase journey, and discover how to leverage both ABM and intent data to grow pipeline and make a real impact on revenue.
Meet the Speaker
Chief Executive Officer
Andre Yee is the Founder and CEO of Triblio. He has numerous years of experience with an outstanding record of growing successful software companies. Most recently, he was the SVP Product Development for Eloqua, responsible for product development and operations. At Eloqua, he was part of the executive team responsible for leading Eloqua to an IPO and a $957M acquisition by Oracle. Prior to Eloqua, he was CEO of NFR Security, which he successfully led to growth and exit to Checkpoint Software.