Content Can’t be King without ABM Personalization

Many of us rely on content to nurture prospects and grow demand. This is especially true in the current COVID-19 crisis, where marketers are pushed to conduct business entirely online or not at all.

In some ways, digital content has its advantages over in-person conversations. Content circulates. It can be reread, replayed, and reshared quickly in large volumes.

However, in B2B marketing, good content is not enough.

Even in an internet age, marketing content can’t ensure that it’ll reach the right audience. Successful marketing and sales professionals know that content can’t deliver itself at the most opportune time, and it can’t close million-dollar deals without a larger, orchestrated strategy.

Account-based marketing (ABM) is the perfect strategy to help marketers maximize the power of good content for pipeline and revenue impact.

In this webinar, Triblio’s Andrew Mahr and Forrester’s Bob Peterson discuss smart ways to use ABM personalization for content personalization. Through intent-based segmentation and personalized sales activation, marketers can deliver content to the right people at the right time.

Tune in on Thursday, April 23rd to see examples of successful ABM personalization and participate in our Q&A. If you have specific questions that you’d like for us to address, feel free to include them in your registration form on the right. We hope to see you there!