Get advice on how to future-proof your ABM and intent programs
As you look into scaling successful intent-driven programs, note that how marketing technology and data can and should be used is constantly evolving. Is your ABM program and the way you use purchase intent data future-proof?
- Why you need to recognize the difference between purchase signals and noise
- Key opportunities that come with access to global intent data
- Challenges in data privacy and how to mitigate risks
- How to unify data in one account-based view for marketing, sales, and the executive team
Meet the Speakers
Chief Customer Officer
Andrew spent the last decade building high performance teams in marketing, UX, and strategy. Most recently he was an executive at web agency Domain7, where he oversaw the full services stack, managed the firm’s top US/UK accounts, and launched a new product line that grew company revenues 30%.