The Future of Intent: Is Your ABM Program Ready?


 Andrew Mahr, Chief Customer Officer, Triblio

Meet the Speaker

Get advice on how to future-proof your ABM and intent programs

In the last couple of years, intent data has been proven to help drive account-based marketing (ABM) success. B2B marketing and sales teams are investing in intent to sharpen messaging, prioritize outbounding, and inform sales conversations—and the use cases continue to expand.

As you look into scaling successful intent-driven programs, note that how marketing technology and data can and should be used is constantly evolving. Is your ABM program and the way you use purchase intent data future-proof?

In this session, Triblio’s Chief Customer Officer will cover:

  • Why you need to recognize the difference between purchase signals and noise
  • Key opportunities that come with access to global intent data
  • Challenges in data privacy and how to mitigate risks
  • How to unify data in one account-based view for marketing, sales, and the executive team

Meet the Speakers

Andrew Mahr

Chief Customer Officer

Andrew spent the last decade building high performance teams in marketing, UX, and strategy. Most recently he was an executive at web agency Domain7, where he oversaw the full services stack, managed the firm’s top US/UK accounts, and launched a new product line that grew company revenues 30%.