Download presentation: “150 apps to grow your business: A Grand Tour of Hubspot’s Platform Ecosystem”
Hubspot showed off its impressive collection of partners at Inbound this year. Between Partner Day and Scott Brinker’s final encore for “150 apps to grow your business: A Grand Tour of Hubspot’s Platform Ecosystem” this morning, we sensed a newfound excitement for Hubspot’s ecosystem vision – especially after the special shoutout to Triblio. (Thanks Scott! We’re excited about our partnership too!)
The Perfect Martech Stack
Now that Hubspot is growing its own ecosystem of vendor partners, has it finally answered the burning question every marketer asks: What does the perfect martech stack look like?
No, because it really does depend. Scott Brinker did, however, take us through a whirlwind of 60-odd vendors interspersed with safari snapshots – because yes, it’s that wild. The martech landscape has been growing like wildfire.
Brinker serves as VP of platform ecosystems at Hubspot. He’s also known as @chiefmartec and is a long-standing thought leader in all things martech.
For the last decade, Brinker has been documenting the explosion of martech. From 2011 to 2018, his market map grew from 150 to over 5,000 vendors.
Today, marketers have so many choices for marketing automation, CRM, ads, workflow, ABM, and more. At times, navigating the landscape can seem overwhelming.
An Ecosystem for Coopetition
On the bright side, what Hubspot proved to us this week is that it’s committed to the “hub” in Hubspot. It’s brought together an ecosystem of over 200 vendor partners and aims to play the role of connector, without fear of cannibalization.
In the talk, Brinker gave shoutouts to a variety of vendors, many of which overlap with Hubspot’s features like Drift. ABM vendors like Triblio also overlap in features like personalization. Nevertheless, Hubspot says it’s devoted to offering clients what they want.
“There’s just so much demand for ABM,” said Brinker. He’s excited about Hubspot’s growing integration with ABM platforms and the synergies they’ll produce.
Brinker calls this “coopetition.” To meet the demands of complex sales, marketing teams have adapted to diverse objectives and unique obstacles. Depending on target audience focus, size, or a multitude of other factors, one vendor might make sense for one team but not for another. Hubspot’s community of partners is enabling marketers of all kinds to synchronize data across multiple systems of record with ease. This way, each team can decide for themselves which tools are best fit for their particular needs.
Find all 60 vendors featured in Scott Brinker’s presentation here!