We’ve got some exciting projects in the works! A few months ago, the team here at Triblio was brainstorming ideas to bring more informative, educational content out to modern-day B2B marketers. Our blog posts cover topics such as content personalization, the benefits of digital ads, and intent data, but we wanted to take it to the next level. Enter the Ask an ABM Expert video series.
As B2B marketers ourselves, we know we have to be strategic and adaptable in today’s fast-paced and ever-changing business environment. However, we don’t always get practical advice as to how. That’s why we sat down to have a series of conversations with Andrew Mahr, Triblio’s Chief Customer Officer – and we recorded these conversations to share with you!
In the first season of Ask an ABM Expert, Andrew explores commonly-asked questions such as “Why shift from a leads-based model to ABM?” “What model of ABM is right for me?” and “How do you combine ABM and Intent?” Additionally, we interview guest experts, including industry analysts and leading practitioners. The goal is to spread the knowledge and help more marketers succeed in generating demand and growing pipeline. Whether you’re looking to get started with ABM or maximize ROI on existing campaigns, keep an eye out for Ask an ABM Expert episodes here. Watch our first few videos, and let us know what you think! We plan on making new episodes all next year, and submissions for future topics are highly welcome.
About our ABM Expert – Andrew Mahr
Andrew Mahr is Triblio’s Chief Customer Officer. He leads both the customer success and sales teams, and his main focus is to guide B2B marketers through their ABM journeys. In his time at Triblio, Andrew has made sure that in every single interaction with customers or prospective customers, we’re truly trying to understand the business problems that marketing teams are facing. As a result, he’s launched thousands of campaigns and has helped customers reach their ABM goals.
Andrew is an ABM expert because he has a broad and deep understanding of account-based marketing as both a sales rep and a marketer. Over the last decade, his extensive knowledge has equipped him with the right tools to guide marketing practitioners to execute successfully ABM programs.
Along with Triblio’s CEO, Andrew is a lead presenter for the company’s Real World ABM Tours, which visits dozens of cities across the country every year. During those events, he answers top questions from B2B marketers using success stories from real practitioners. As an ABM expert, Andrew highlights award-winning customer campaigns and discusses current marketing challenges. If you’d like to attend one of our Real World ABM Tour events and meet Andrew in person, click here to learn more!