Triblio is excited to be partnering with Forrester for the webinar, “Content Can’t be King without ABM Personalization” on Thursday, April 23rd at 2:00 pm ET. Our very own Chief Customer Officer, Andrew Mahr, will be joined by Forrester’s VP Principal Analyst of ABM, Bob Peterson, to discuss how you can fuel content with ABM personalization. You can register here: https://triblio.com/triblio-sd-webinar-20q2/
We’re thrilled to be teaming up with Bob, yet again, to really dive into the topic. We’ve had the opportunity to get his insights on how to drive successful account-based programs through website personalization for episode 4 of our video series, “Ask an ABM Expert.” With more than two decades of experience working in mid- to large-sized global organizations, Bob is a sales and marketing thought leader who has successfully led customer marketing initiatives designed to deepen account penetration. More recently, he’s been particularly focused on developing ABM strategies to help sales and marketing teams forge tighter alignment.
Why you should attend
Many of us rely on content to nurture prospects and grow demand. This is especially true in the current COVID-19 crisis, where marketers are pushed to conduct business entirely online or not at all. In some ways, digital content has its advantages over in-person conversations. Content circulates. It can be reread, replayed, and reshared quickly in large volumes. However, in B2B marketing, good content is not enough.
Even in an internet age, marketing content can’t ensure that it’ll reach the right audience. Successful marketing and sales professionals know that content can’t deliver itself at the most opportune time, and it can’t close million-dollar deals without a larger, orchestrated strategy. Thankfully, ABM is the perfect strategy to help marketers expand and magnify content for pipeline growth.
For the upcoming webinar, Andrew and Bob will be digging into how account-based personalization can maximize the power of good content for real revenue impact. Through intent-based segmentation and personalized sales activation, you’ll learn how your organization can deliver content to the right people at the right time. Backed by SiriusDecisions research and examples of successful ABM personalization, you can go back to your company with revenue-driving campaign ideas to share. You won’t want to miss it! Learn more and register to attend here: https://triblio.com/triblio-sd-webinar-20q2/