RESTON, Va., October 6, 2020 – Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), today announces the release of the Triblio Orchestrator, the newest ABM module that automates and scales high-performing multichannel campaigns. The Triblio Orchestrator is a powerful new extension to Triblio’s existing platform which includes advertising, web personalization, and sales activation modules. Marketing and sales teams can use the Triblio Orchestrator to prioritize and segment their total addressable markets, reaching the best accounts at the right time with the right messaging.
What is personalization?
Personalization is the practice of creating relevant and customized content that speaks directly to your target audience. Instead of one-size-fits-all content, personalization allows you to make small tweaks to your content unique to the account(s) you’re engaging with. According to a HubSpot study, the most common challenge with ABM is delivering a personalized experience.
Why personalize?
Content personalization helps marketing campaigns by increasing engagement and conversions. According to HubSpot, personalization is the #1 tactic used by email marketers to increase engagement. Another study by Epsilon found that 80% of consumers are more likely to make a purchase when companies offer a personalized experience. And here at Triblio, personalized messaging converts 20% more qualified leads.
Consider this… You walk into a gift shop and stumble upon the gift section with magnets, glasses, and other knick-knacks with a plethora of names on them. You stop to try and spot the one with your name on it. When you finally spot it, you pick it up and check it out. Maybe you buy it, maybe you don’t. However, you either did or contemplated making the purchase because it was personalized and unique to you.
Create content that speaks to them
Focus on content that is going to nurture buyers who want to learn more. Let’s hit on three key points when addressing the scenario of the Tech Newbie:
- Briefly explain what your product does
- Keep it simple
- Have a clear message and visuals
Another H4 title
Personalization is the practice of creating relevant and customized content that speaks directly to your target audience. Instead of one-size-fits-all content, personalization allows you to make small tweaks to your content unique to the account(s) you’re engaging with. According to a HubSpot study, the most common challenge with ABM is delivering a personalized experience.
Conclusion
Delivering a personalized experience is paramount to a successful ABM program. Speaking directly to your audience and addressing their pain points can make that initial contact with sales come much sooner. Defining your organization’s ICPs makes content personalization more purposeful, and eventually, you’ll have enough content curated to nurture buyers throughout the entire purchase journey. Stay tuned for our next ABM Campaign Crash Course tackling intent data and see how these valuable insights can supercharge your sales and marketing efforts.
Want to learn more? See how Triblio’s web personalization features stack up.
