Olapic increased conversions by 289% in just two weeks
Olapic needed a solution to market to their competitors’ clients. Olapic knew it had a better platform – they just needed to show the market that.
ABM Case Study
About the Company
Olapic is a platform for user-generated, influencer-generated, and brand-generated visual content.
Olapic’s technology and expertise
Olapic’s ABM Problem
Olapic primarily serves the travel, retail, and beauty industries. They needed a solution that allowed them to immediately demonstrate that they were industry experts and show relevant resources upfront.
When marketing to competitor clients, Olapic needed to immediately demonstrate how highly capable their solution was.
Triblio’s ABM Solution
Olapic uses web personalization to dynamically customize their home page and landing pages to point prospects towards Olapic’s superior offerings.
Influence Pipeline Opportunities
To move open opportunities faster through the sales process,
Olapic creates a custom web page that highlights why clients enjoy
working with them. The messaging and CTA on the home page hero
is updated. An active sticky footer promotes the custom web page
throughout Olapic’s entire website.
This resulted in 3.4x in engagement after viewing the campaign 164% increase in conversions and influenced over $500,000 in bookings in one month.
Optimize ROI on PPC Campaigns
To increase ROI on visitors that engaged with social PPC campaigns
and reinforce conversion offers, Olapic deploys an exit-intent CTA to
capture conversions. These CTAs are exclusively displayed to visitors that have clicked through a Facebook or LinkedIn PPC campaign.
Two weeks after deploying this campaign, Olapic had a 289% increase in conversions.