Personalized Content Marketing

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Personalized Content Marketing

What is personalized content marketing?

Content hubs, dynamic messaging, and CTA cards to increase leads and accelerate pipeline

Personalized content marketing is the process of creating quality content that is relevant, informative, and engaging to generate marketing outcomes. The intent is to drive future sales since the content promotes the brand name as it relates to the individual. Content marketing must connect across multichannel campaigns. Providing content in an email campaign and then automatically generating consistent web messaging to complement the campaign is an example of personalized content marketing. 

Who uses personalized content marketing?

Personalized content marketing allows sales teams to provide focused whitepapers, ebooks, and other content that shows their prospects that your organization understands their needs exactly and how to meet them. With personalized content marketing, marketers don’t have to stress about constantly churning out content. Perform a content audit, and see which content resonates the most strongly with your key prospects.

Use a personalized content marketing strategy to rebrand and personalize your web pages, CTAs, landing pages, and more. Create content hubs tailored by specific stakeholders, accounts, or industries to create a centralized location for your prospects to view.

 

Personalized content marketing is for: 

 

  • Marketers that want to deliver the right messaging to the right people, no matter who or when
  • Account executives that want to show their prospects that they know exactly who they’re selling to and what they need
  • Sales representatives that want to follow up on potential opportunities with content recommendations
  • Organizations that want to leverage their best content and repurpose it in meaningful ways
See how Triblio can personalize your content marketing strategy.

Use Triblio to personalize your web and cross-channel campaigns:

  • Deliver specific content to different target audiences with HERO banners and content hubs
  • Engage the prospect with microsites and dynamic content
  • Increase conversion of inbound traffic by promoting the content relevant to the prospect
  • Curate the best performing content from asset libraries or from 3rd parties
  • Target persona and buying stage with whitepapers, videos, and infographics that fit audience specific campaigns
  • Discover content that resonates using our persona-based algorithms
See how account based marketing will fit your business