Level Up Your ABM Program with Buying Signals and Predictive Orchestration


Andre Yee and Malachi Threadgill


Meet the Speakers

Get Advice on how to implement intent and orchestration at your organization.

In the past couple of years, B2B marketers have really embraced intent data. Most marketing and sales leaders today recognize the potential in using buyer intent to inform their targeting and messaging decisions. However, according to SiriusDecisions’ (now Forrester) annual State of ABM Report, there’s a growing gap between the buying signals marketers collect and those used to further pipeline growth.

In this presentation, Malachi Threadgill, SiriusDecisions’ Principal Analyst of Demand and ABM, and Andre Yee, founder and CEO of Triblio, discuss how modern marketers are solving this data-to-execution gap.

Join the webinar to learn:

  • What exactly are buying signals and how do they relate to the intent data you’re already collecting?
  • Why use buying signals in your marketing and sales campaigns?
  • How do leading practitioners use predictive orchestration to operationalize your buying signals?

Catch the latest, most innovative ABM orchestration case studies as well as SiriusDecisions’ global research on ABM fresh off the press.

Meet the Speakers

Andre Yee

Chief Executive Officer, Triblio

Andre Yee is the Founder and CEO of Triblio. He has numerous years of experience with an outstanding record of growing successful software companies. Most recently, he was the SVP Product Development for Eloqua, responsible for product development and operations. At Eloqua, he was part of the executive team responsible for leading Eloqua to an IPO and a $957M acquisition by Oracle. Prior to Eloqua, he was CEO of NFR Security, which he successfully led to growth and exit to Checkpoint Software.

Malachi Threadgill

Principal Analyst of Demand and ABM, Forrester

Malachi is a practitioner with nearly 20 years of experience developing and implementing marketing strategies for telecommunications and software-as-a-service organizations. His primary focus for the last half decade has been leading marketing transformation efforts for Masergy, a global networking, UCaaS, and managed security organization.