With the new year comes new ideas and more exciting innovation. In an industry that is constantly adapting and evolving, a new year is like a breath of fresh air before we turn the page to the next chapter.
As ABM continues to gain traction, modern-day B2B marketers are recognizing the benefits of going account-based. With the growing ability to reach buyers earlier in the purchase journey, ABM has opened new windows of opportunity. Marketing and sales leaders today understand the power of using buyer intent to inform their targeting and messaging decisions, and the evolution of turning intent data into actionable insights will continue to push forward as we move into 2021.
Earlier this year, we launched the Triblio Orchestrator. This powerful new extension to our existing platform automates and scales high-performing multichannel campaigns. The launch of the Triblio Orchestrator was just the first step for what we have in store for 2021. You can read how the Orchestrator enabled our friends at Insperity to prioritize accounts and sharpen messaging to scale their ABM program here.
Our innovative team of developers are thrilled to be introducing new features and products that will keep enhancing the Triblio platform. From new reports that’ll demonstrate the impact of your ABM efforts to internal stakeholders, and account notifications that show engagement based on territory or CRM ownership; our dev team is ready for 2021!
Hopefully, you’re as excited as we are for what’s coming to the Triblio platform in the new year. Follow us on social and stay up to date on more news and updates coming soon.
Are you looking to transform our go-to-market strategy? Schedule a meeting with one of Triblo’s ABM experts to discover how ABM can help you scale 1:1 account targeting for revenue impact: https://triblio.com/request-demo/