Case Study

Crawl, Walk, Run with ABM to $10M in Pipeline

Forrester | SiriusDecisions Virtual Summit 2020
Meet the Speakers

Getting started with ABM may seem daunting, especially when the way we do business is changing rapidly. In this session, Arlyn Knox, Vice President Americas Demand Generation at Blue Yonder, will share her crawl-walk-run approach to ABM and how it generated millions of dollars in pipeline.

Blue Yonder, formerly JDA, provides the world’s leading digital fulfillment platform and supply chain solutions. The company launched an ABM pilot with Triblio in 2019 and plans to build on its initial success in 2020, incorporating advertising and personalization throughout North America and EMEA.

This presentation covers:

  • How to take a crawl, walk, run approach to account-based marketing
  • Why campaign experimentation is crucial to drive results
  • How to evaluate the impact of advertising in cross-channel campaigns

Watch “Crawl, Walk, Run with ABM to $10M in Pipeline” now on-demand.

Meet the Speakers

Andrew Mahr

Chief Customer Officer, Triblio

Andrew spent the last decade building high performance teams in marketing, UX, and strategy. Most recently he was an executive at web agency Domain7, where he oversaw the full services stack, managed the firm’s top US/UK accounts, and launched a new product line that grew company revenues 30%.

Arlyn Knox

Vice President Demand Generation, Blue Yonder (formerly JDA Software)

Over 13 years’ experience driving innovative demand generation campaigns to drive sales pipeline. Seasoned professional in collaborating to drive pipeline growth for enterprise software including ERP, CRM, Supply Chain, Event Management, RFP and Surveys. Experienced leader with an MBA, proven track record, and passion for generating pipeline.