Software
Maximize ROI with risk-free ABM
Convert your top accounts through intent-driven ABM orchestration – resulting in bigger, better pipeline.
Traditional ABM is failing marketers
Account-based ads rarely generate leads, leaving sales to prospect more and marketing to pin value on reach and engagement.
Unwilling to prove results up front, vendors force marketers into risky, multi-year contracts and ad spend minimums.
81% of ABM practitioners report that program measurement is the biggest challenge they’ll face with ABM in the next 12 months.
The Foundry ABM difference
Surround buyers across display ads, email, LinkedIn, website, landing pages, chat, and more.
Flexible, intent-driven ABM programs avoid significant expenses and lengthy contracts.
Track account progression throughout your pipeline and attribute revenue to ABM efforts.
Customer story
SugarCRM builds $9.9M in pipeline with account-based sales activation
SugarCRM used Sales Acceleration to create a holistic view for sales directly within their CRM, reducing unnecessary busy work and prioritize their days around building pipeline with accounts likely to convert. From their unified account-based strategy, the Sugar sales and marketing teams generated $9.9M in pipeline and engaged 60% of their target accounts.
“The winning formula allowing us to find and engage with target audiences.”
Clare Dorrian, CMO, SugarCRM
Platform features
Connect Foundry to the platforms your team uses everyday
Why teams choose Foundry
For marketers
- Identify high-intent accounts and drive opportunities for sales efficiently.
- Drive awareness and engagement with early-stage buyers across channels.
- Orchestrate multi-channel, multi-stage campaigns to seamlessly guide prospects through the buyer’s journey.
For sales
- Focus on the right accounts by prioritizing sales outreach to opportunities most likely to convert.
- Start each purchase conversation early with detailed insights on what buyers need.
- Accelerate pipeline by influencing entire buying groups with personalized and consistent messaging.
Trusted by brands around the world
We help teams succeed
Read our G2 reviews to see why Foundry ABM software is consistently named a market leader in Account-Based Orchestration Platforms.
Intent data activation
Identify intent across your website, the public web, industry content, and Foundry’s opted-in audience for a more meaningful view of in-market buyer behavior.
Reach decision makers first with contact-level intent, without guessing or manual prospecting, for sales and marketing that resonates.
Create audiences and trigger intent-based actions within your CRM, marketing automation platform, sales engagement, and advertising channels.
Customer story
Dodge Data uses first-party intent to segment and personalize buyer journeys for their top accounts
“Without [Foundry], I’d be blind to a lot of things. [Foundry] brings a lot of this account behavior and activity right in front of me so I can act upon it. That’s powerful. It’s probably one of my favorite marketing tools period… I’m a power user, and the value is through the roof.”
Hasaan Brown, Performance Marketing Director
ABM orchestration
Create efficient multi-step cross-channel campaigns triggered by intent data and activity to reach and engage buying teams with messages they care about on the channels they consume.
Create and manage ABM campaigns across display ads, email, LinkedIn, website, sales, landing pages, chat, and more—all within a single view.
Surround target or in pipeline accounts in real time with advertising, personalized messaging, and 1:1 customized landing pages to engage your buying groups with content that matters to them.
“Orchestration may be the coolest of the capabilities as it really allows you to build cross-platform journeys that span across different tactics, channels and tools. Highly recommended for any ABM/demand gen team.”
Krisztian, Senior ABM / Demand Generation Campaign Manager – EMEA & ANZ, Lexmark
Account-based advertising
Create efficient multi-step cross-channel campaigns triggered by intent data and activity to reach and engage buying teams with messages they care about on the channels they consume.
Create and manage ABM campaigns across display ads, email, LinkedIn, website, sales, landing pages, chat, and more—all within a single view.
Surround new and known accounts in real-time with precise, personalized ads driving to custom pages built for engagement.
ABM and Intent Benchmarking Study
As ABM adoption spreads, discover how marketers use intent data to fuel their ABM programs and the success and challenges with ABM and intent.
Website personalization
Create efficient multi-step cross-channel campaigns triggered by intent data and activity to reach and engage buying teams with messages they care about on the channels they consume.
Create and manage ABM campaigns across display ads, email, LinkedIn, website, sales, landing pages, chat, and more—all within a single view.
Surround target or in pipeline accounts in real time with advertising, personalized messaging, and 1:1 customized landing pages to engage your buying groups with content that matters to them.
Visitors who have a personalized experience are:
More likely to convert
More likely to visit the site again
Sales acceleration
Stop deals from getting stuck in the pipeline by keeping them engaged throughout the entire buying process with 1:1 content specific to their needs.
Alert reps based on named account lists, geo territories or in-market accounts directly in the tools they use most.
Identify the accounts most likely to convert, acquire contacts that match your ICP, and select a winning play for sales to run — all automatically.
How to get sales using ABM and intent every day
Watch Foundry live at B2BMX as customer Nadia Davis, product leader Tukan Das, and sales leader Andrew Mahr give their insight on how to maximize sales team adoption.
Account-based analytics
Analyze ABM metrics side-by-side with other programs and see how you’re driving pipeline.
Any multi-stage campaign generates its own conversion funnel, so you can easily monitor volume at the top of the funnel and account progress through every stage.
Revenue teams can monitor how accounts react to campaigns and sales can gain confidence that they’re reaching out with the right messaging.
Customer story
365Talents aligns sales and marketing with reporting – prioritizing accounts and proving program success
365Talents secured buy-in from the sales team by providing intent data reports to help BDRs prioritize their account outreach, and ad metric reports to show account engagement. The 365Talents team was then able to measure an average time of 19 days between ad surge and deal creation and influenced €1.5M in pipeline thus far using account-based analytics from Foundry.
“[Foundry’s] Account 360 and Pipeline reports provide valuable insights that help us develop and continue to refine our strategy and tactics. In fact, we use these reports nearly every day!”
Verified user
Explore our ABM resources
At face value, display advertising might not seem like the most direct way to reach your target accounts. However, a successful display ad campaign is cost-effective, highly advantageous to your pipeline, and keeps your brand top of mind for key accounts.
Let’s dive deeper into ABM campaign success and discuss sales activation. Learn how to equip sales and marketing teams with the tools, techniques, and insights to move the needle on pipeline.
Get an in-depth look at ABM content personalization and a few secrets on how to leverage personalization for optimal campaign results.
Frequently asked questions
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What is Triblio?
Acquired by Foundry in 2020, Triblio is now known as Foundry’s account-based marketing solution. Through this transition, the account-based marketing platform integrates with other Foundry products such as Foundry Intent and lead generation.
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How does account-based orchestration work?
Account-based orchestration allows you to automate each stage of a cross-channel campaign from one command center, including triggering display and social advertising, sales activation, actions within your CRM, website personalization, and the creation of 1:1 Smart Pages. With these features at your fingertips, you can run powerful personalized campaigns to your top accounts, fully automated.
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I already use an ABM platform, how is Foundry different?
Through our proprietary ABM360® solution, Foundry brings together an impressive suite of account-based marketing tools with Foundry intent data, giving you the tactics, data, and scale to reach and convert your top accounts. While many account-based marketing platforms require the addition of other vendors for personalization, or intent data, Foundry brings your account-based marketing tools in one place with the data to power your campaigns.
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Does Foundry integrate with my existing Martech tools?
Foundry integrates with top CRM and marketing automation platforms including Salesforce, HubSpot, SugarCRM, Marketo, and more.
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I’m already a Foundry customer, how can Foundry ABM software help?
We’re here to enable your account-based marketing strategy at scale. Combine intent data with advertising, sales activation website personalization, 1:1 Smart Pages, and more, all in one place. Book a demo to learn more.
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What’s the pricing for Foundry ABM software?
Pricing and packaging is dependent on your use case. Contact us to learn more.