This week, half the team was at TOPO while the other half was on spring break. As a fun thought experiment, I thought I’d pit the two against each other. Which one was better?
Planning Your Travel Itinerary vs. Selecting TOPO Sessions
Both planning your travel itinerary and assembling your conference agenda require making difficult decisions. There are always so many great options, and you have to consider the trade-offs for each one. If you’re like me, you’ve got detailed excel sheets pulled up that rank must-see attractions/sessions, take into account famous people/speakers, and factor in recommendations from friends. So, which one’s easier?
Verdict: I’ll have to go with TOPO. Planning a travel itinerary can take days, and when you’re on vacation with family, there are a lot of strong opinions to accommodate for. TOPO makes planning for sessions easy by creating six different tracks: account-based, sales development, sales effectiveness, marketing ops and tech, sales ops and tech, and executive leadership. Sessions covered everything from how to succeed with ABM to optimizing your tech stack. Depending on your specialty, each track took you on a deep dive into strategic and tactical best practices within your role.
Souvenirs vs Swag
The souvenirs and swag industries are out there to spread clutter across desks around the world. Yet, we all still find ourselves picking up duty-free trinkets and making the rounds at tradeshows. Many of us grew up on “gifts” from business trips, only later to realize it we were getting company swag. Which is the better evil?
Verdict: Swag is free! Plus, companies these days are getting really creative with their offers and custom branded items. One thing I like about gifting at Triblio is that we really do appreciate when people take the time to meet with us and ask good questions. Not everyone gets paid to explore new strategies and demo products during the work day, so we run a number of offers where we give prospects $50 for taking an hour-long briefing.
Living on the Edge vs. Cutting Edge Technology
New experiences and innovative technology have a lot in common. Both can really change the way you approach your daily life. One of the tips I heard from TOPO indicated that ABM programs should be performing at 20% ROI or you’re not doing it right. That’s how you can tell when something’s truly transformative. There’s a significant difference in the before an after.
Verdict: I’ll have to call this one a tie. Oftentimes, those who seek out new experiences are the same people who are drawn to cutting edge technology. The same forward-thinking mentality reinforces our actions in and out of the office. I’m really lucky to work on a team that both thrives on adventure and is dedicated to building good product for next-gen marketers.