Recently, Andrew Mahr, Triblio’s Chief Customer Officer, appeared on DGR’s podcast “Demand Gen Dialogue.” As our resident “Ask an ABM Expert” host, Andrew had the opportunity to sit down with Klaudia Tirico, Demand Gen Report’s editor, to chat about all things ABM, including the educational video series itself. From frequently asked account-based questions to the common challenges marketing practitioners face and even his advice on how B2B organizations can achieve organizational alignment, Andrew’s interview covers it all. So whether you’re a marketing veteran or just starting out, this is an interview you won’t want to miss. Take a listen here.
Triblio provides account-based marketing software that helps our clients generate demand and engagement from the targeted accounts they care about the most across all digital channels.