H1 Recap – Product Launch, Events
It’s hard to believe summertime is in full swing and we’re already halfway through the year. As COVID restrictions start to lift, we’re more than excited to be tackling the new normal and seeing friendly faces in person more often! Now that we’ve wrapped up a successful first half of 2021, we’re back with our H1 recap! From product launches, events, and more, we’ve been keeping busy – click through this post for a look at some of our favorite moments so far.
Leading with Innovation
- Orchestration Canvas Launch 🚀
This May, we launched Orchestration Canvas, the first visual ABM campaign builder. Orchestration Canvas changed the ABM landscape, as this new extension features a UI allowing marketers to orchestrate multi-channel and multi-stage campaigns within a single ‘drag and drop’ visual interface. Canvas makes setting up your ABM campaigns and measuring results easier than ever before.
From the words of Triblio CTO, Mike Ball, “When it comes to orchestrating cross-channel campaigns, Orchestration Canvas makes simple things simple and complex things possible,” As this opens an exciting new chapter into ABM innovation – we’re ecstatic to be at the forefront.
For more on orchestration canvas and how to get started, visit: www.Triblio.com/orchestration-canvas/
- Popular Demand with Triblio – Going Global 🌎
We’ve gone global! After IDG’s acquisition of Triblio last June, this year we’re excited to bring Popular Demand to the table. IDG’s Popular Demand with Triblio is an end-to-end global ABM solution. Popular Demand uses IDG 1st party data to simplify your account-based marketing efforts from engagement and leads to sales activation.
For more information on how Popular Demand with Triblio works watch our video.
ABM in Action
- B2BMX: Digital Experience 🎥
We kicked off our events in February at DGR’s B2BMX: Digital Experience where Triblio’s Chief Customer Officer, Andrew Mahr presented The Future of Intent: What to Look for in 2021. Intent data helps drive ABM success by sharpening messaging, prioritizing outbounding, and informing sales conversations. The session provided a detailed outlook on intent in 2021 and highlighted changes that will shift the future landscape of intent data.
Learn more about intent-based orchestration and watch the full webinar on-demand.
- DGR COS Series 🍪
A hot topic this year has been how will the phase-out of third-party cookies affect advertising and ABM campaigns. At the DGR COS Series, Andrew provided marketers with three tips on how to prepare their ABM programs for success in a post-cookie world. Fortunately, with this information, and when the time comes, you can ensure your advertising and ABM campaigns are ready. For a full event recap and more check out our post-cookie world content hub.
- B2BMX: Next Level ABM 📈
Recently at DGR’s B2BMX: Next Level ABM, Triblio led a featured session on Predictive Orchestration: ABM Yesterday, Today, & Tomorrow. Andrew led attendees through three stages of ABM evolutions (past, present, and future) highlighting key points in each. Also featured, were tips on how to navigate the future of predictive orchestration and maximize your ABM efforts.
Missed us at B2BMX this year? Check out our event recap!
- Modern Marketer’s Guide to ABM 📖
The first half of 2021 has been chalked up with lots of great content, including our new eBook: The Modern Marketer’s Guide to ABM. This guide provides tools and information to help prepare your ABM campaigns for success. In addition, gain access to real-life case studies and testimonials from leading ABM practitioners. If you haven’t already checked out our eBook, download yours, and get your roadmap for executing award-winning ABM campaigns today.
What else is in store for 2021? 🔥
As summer brings the heat — we do too. Although this is a recap, there are plenty of upcoming events and projects we’re excited about. Our much-loved TableTalk is making a comeback later this month, for a conversation on the future of your ABM campaigns in a post-cookie world! Want to stay up to date on Triblio’s latest? Follow us on social media and also be sure to stay updated with our blogs here.
Get started with ABM and talk to one of our experts today: triblio.com/request-demo