Hear from leading ABM practitioners

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Predictive Orchestration Yesterday, Today, & Tomorrow

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How ABM Can Maximize SDR Team Efficiency

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Get advice on how to future-proof your ABM and intent programs

Session Descriptions

Predictive Orchestration Yesterday, Today, & Tomorrow

The Predictive Orchestration movement started simple and has evolved into AI driven, multi-stage campaigns including, personalizations, display ads, intent data, more. Triblio Chief Customer Officer, Andrew Mahr has seen this evolution of ABM Orchestration firsthand over the years and how it is now leading to innovations moving forward.

In this session, Andrew Mahr will cover:

  • A framework to implement omni-channel orchestration

  • Strategic models to get the most from our intent data

  • Creative ideas to align sales outreach with marketing campaigns

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Andrew Mahr
Chief Customer Officer, Triblio
On Demand
30 minutes

How ABM Can Maximize SDR Team Efficiency

An ABM framework can be transformational for sales and marketing teams, increasing quality and volume of opportunities, and focusing SDR teams. In addition to a strong traditional funnel, LeaseQuery aimed to maximize their SDR team’s impact by implementing ABM orchestration as they grew post-pandemic.

In this session, LeaseQuery’s Director of Marketing, Sam McDade, will share how he uses ABM orchestration to:

  • Operationalize intent and engagement data
  • Maximize SDR team impact with smart score reporting
  • Personalize at scale with smart pages

Register to learn how LeaseQuery is leveraging ABM orchestration and intent data to impact SDR team efficiency and revenue.


Sam McDade
Director of Marketing, LeaseQuery
On Demand
30 minutes

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