This is a guest post from Jessica Legg, VP of Marketing at PMG. She has spent her career helping tech and SaaS companies distill and communicate the value of life-changing technologies with best-in-class marketing solutions that drive demand and fuel conversion. Jessica has significant client-side and agency experience helping organizations plan, develop and launch their Account-Based Marketing programs.
As a content marketing and demand generation agency that incorporates account-based marketing campaigns into the majority of our clients’ overall strategies, we’re always on the lookout for martech providers that deliver solutions that help our clients meet their revenue goals. Deciding to form an agency partnership with Triblio was a no-brainer for PMG.
From our first demo with Triblio, we knew that the company’s account-based marketing solution would be a perfect addition to the curated list of martech providers we recommend to our clients.
Case Study: ABM for the SaaS Vertical
The first opportunity we had to work hand-in-hand with Triblio happened when goTransverse—a cloud-based billing solution for enterprise companies—came to us for help in developing an account-based marketing strategy. The SaaS company was achieving accolades for their products but needed to create more market awareness and drive more leads, particularly in targeted verticals.
PMG worked to define a programmatic method of ranking their top target accounts and generating demand within the SaaS segment. In addition, we included Triblio as part of our recommended marketing technology solutions to help them meet their goals.
After we completed a thorough martech evaluation and gap analysis, goTransverse understood the value that Triblio could bring and signed on to become a Triblio customer.
To kick off the campaign, PMG developed a complete ABM strategy and framework, including identifying ideal customer profiles (ICPs), developing a model to qualify three tiers of target accounts, and recommending content activities and investment levels by tier level.
Then we began the work of setting up goTransverse’s first campaign in Triblio. From building out a custom content hub that features nine pieces of compelling B2B content developed for the SaaS vertical, to the design and deployment of digital ads that would drive to the content hub, our team helped goTransverse make full use of Triblio’s ABM solution.
By the second month of the program, goTransverse had experienced a 23% decrease in CPA—showcasing the power of a sound ABM strategy and well-executed plan.
Maximizing Your Company’s Investment in Triblio
We’re excited to be in partnership with Triblio to help all of our clients maximize the ROI of account-based marketing campaigns. With Triblio in your martech toolbelt, our team at PMG is able to help you plan, develop and launch campaigns that build brand and drive demand.
If you’re interested in learning more about how to dial in your ABM strategy, feel free to view or download The B2B Demand Generation Guide for SaaS CMOs—a 44-page guide that features practical how-to knowledge around the strategy and implementation of successful ABM campaigns.
Get the free 44-page ABM Guide
The real value that I see in our new agency partnership with Triblio is that companies now have an account-based marketing partner to help plan and execute campaigns that are executed within Triblio.