Content Can’t be King without ABM Personalization

Available On Demand

Meet the Speakers

Many of us rely on content to nurture prospects and grow demand. This is especially true in the current COVID-19 crisis, where marketers are pushed to conduct business entirely online or not at all.

In some ways, digital content has its advantages over in-person conversations. Content circulates. It can be reread, replayed, and reshared quickly in large volumes.

However, in B2B marketing, good content is not enough.

Even in an internet age, marketing content can’t ensure that it’ll reach the right audience. Successful marketing and sales professionals know that content can’t deliver itself at the most opportune time, and it can’t close million-dollar deals without a larger, orchestrated strategy.

Account-based marketing (ABM) is the perfect strategy to help marketers maximize the power of good content for pipeline and revenue impact.

In this webinar, Triblio’s Andrew Mahr and Forrester’s Bob Peterson discuss smart ways to use ABM personalization for content personalization. Through intent-based segmentation and personalized sales activation, marketers can deliver content to the right people at the right time.

Tune in on Thursday, April 23rd to see examples of successful ABM personalization and participate in our Q&A. If you have specific questions that you’d like for us to address, feel free to include them in your registration form on the right. We hope to see you there!

Meet the Speakers

Andrew Mahr

Chief Customer Officer, Triblio

Andrew spent the last decade building high performance teams in marketing, UX, and strategy. Most recently he was an executive at web agency Domain7, where he oversaw the full services stack, managed the firm’s top US/UK accounts, and launched a new product line that grew company revenues 30%.

Bob Peterson

VP, Principal Analyst, Account-Based Marketing, Forrester

Bob Peterson is a sales and marketing thought leader with more than 20 years of experience working in mid- to large-sized global organizations, with emphasis on the financial services and software sectors. He has successfully led customer marketing initiatives designed to deepen account penetration. Bob has particularly focused on developing account-based marketing strategies to help sales and marketing organizations forge tighter alignment.