First off, we want to thank you for reading along and helping make this year amazing! You are a part of the community we’ve grown here at Triblio, or as we like to call it, the Triblio Tribe – and allowed us to achieve great things in 2019.
As a farewell to the year, we thought that for our last blog post we’d look back at what the Triblio Tribe is most excited about achieving in 2019. In no particular order…
Expanded Real World ABM Tour
As some of you may know, we host the Real World ABM Tours. These educational sessions visit cities across the country every year and in 2019 we were able to expand our vision of the event and hosted not only lunches but breakfasts and happy hours, too! On the presentation floor, we were joined by customer practitioners as well as leading experts in the industry such as SiriusDecisions’ Bob Peterson and Bombora’s Nirosha Methananda.
In 2019 the Real World ABM Tour covered 16 locations and made 28 stops! We’re excited to see where 2020 takes us!
Company Culture Accolades
2019 was the year for the Triblio Tribe to shine! We were a “number one seed” and finalist for DCInno’s Tech March Madness. The reader-driven bracket competition brings awareness and excitement for the local startup ecosystem. Our company was also voted one of Washington Business Journal’s 2019 Best Places to Work?. The list honors the area’s leaders in workplace culture and this year Triblio ranked within the top 100 Greater Washington companies. Lastly, we were a finalist in Tech in Motion’s Best Tech Workplace for Diversity Timmy Awards. The award recognizes the top workplaces for tech professionals in the Washington, D.C. area.
Customer Stories & Successes
This year Triblio had the opportunity to share the ABM successes of various customers. You can read how Parchment was able to unify ads and web personalization to create highly targeted campaigns that garnered high conversions. Or how our customer, Dodge Data, gained visibility into account behavior with the power of first-party intent data to drive sales conversions. Better yet, you can read how Averna partnered with Triblio to implement industry-based segmentation and reinforce expertise in target industries. Lastly, you can watch how DLT Solutions accelerated pipeline with a unified ABM strategy across departments and saw 3-4x lift over the company’s own benchmarks from past years. To view all of our customer stories, click here.
Attended Industry Conferences
Including the Real World ABM Tour that sent us to 16 cities across the country, Triblio participated in 35 events in 2 countries! If you add things like industry conferences and webinars, we averaged at least 1 event every week in 2019. For the New Year, Triblio is to attend B2BMX, TOPO, SiriusDecisions, B2BSMX and other industry events.
Triblio is excited to have hosted some great, educational webinars in 2019, including one we did with MarketingProfs as part of their Account-Based Marketing Online Forum.
Additional webinars include Triblio’s Chief Customer Officer Andrew Mahr providing insight into how ABM is changing the way marketers are investing in marketing technology in How to Build a High-Performing, Multi-channel ABM Program. Another key webinar was with our CEO, Andre Yee, highlighting why intent data is key to ABM and how to use intent with ABM in How to Pair ABM and Intent Data to Drive Pipeline Growth.
Product Updates and Launches
The Triblio platform had a lot of great upgrades and updates in 2019. New reports became available, enabling users to get a full scope view of their ABM programs and target accounts. The new Funnel Impact Report and Account 360 Reports have been a big hit in our customer base. We also launched a new module – Triblio Smart Pages. A Triblio Smart Page is a unique webpage customized to the needs, interests, and buying profile of a specific account. You can learn more about the new module here.
Like any business, there are peaks and there are valleys, but we’re happy to report that this was Triblio’s best year yet! We are setting some aggressive goals for 2020 and are excited about all the things we have planned. 2019 brought growth, teamwork, and enthusiasm that reflects our values and we’re happy to have you along for the ride. From all of us at Triblio, we hope you have an absolutely amazing 2020.