Next Wednesday, Triblio is taking part in DemandGen Report’s Buyer Insights & Intelligence Webinar Series. The online event is for B2B marketers looking to pivot strategies, accelerate deals, and reinforce buyer relationships in our “new normal.” Triblio’s Chief Customer Officer, Andrew Mahr, will be presenting, “ABM: Finding Demand When the Market Slows Down” on July 22 at 2 pm ET.
With over a decade helping launch thousands of campaigns, Andrew understands what’s needed in order to reach your ABM goals. As Chief Customer Officer, he leads the company’s sales team, in addition to his role as host of “Ask an ABM Expert.” Most recently he launched ABM Officer Hours, one-on-one sessions with B2B marketers “to serve anyone who just needs an honest and objective discussion about what to do next with their ABM program,” as he puts it.
Why You Should Attend
In the first half of 2020, many of us in B2B marketing felt budgets tighten, experienced increased scrutiny of our tech stacks, and saw a need to really parse out must-haves from nice-to-haves.
As we move into the second half of the year, we’re playing catch up and figuring out ways to pivot our strategy towards greater growth. So what can marketers do to hit refresh on their marketing program?
In the webinar, Andrew will tackle specific tactics that can save your demand gen. He will share how sales and marketing teams can use data to identify key stakeholders and reach buyers early in the buyer journey, so you’re set up to shape the narrative across the customer lifecycle.
At Triblio, our main focus is to guide B2B marketers through their ABM journeys. We’ve had the opportunity to work on award-winning customer campaigns and tackle everyday marketing challenges. We believe that executing holistic ABM strategies can help both the marketing and sales teams eliminate waste and stay focused on pipeline and revenue goals. During this 30-minute webinar, attendees will learn just that. Register to attend the webinar today!