It’s a little surreal to think that we’ve been in lockdown since mid-March. Prior to all the chaos of COVID-19, we were regularly hosting lunches for B2B marketing leaders across the country at our Real World ABM Tour events. During these midday power lunches, attendees discussed current marketing challenges, learned about award-winning customer campaigns, and got practical advice from ABM experts.
We miss visiting your cities and sharing meals together. That’s why we’re excited to launch our first-ever virtual ABM lunch on Thursday, August 27th at 11:00 am ET. Triblio’s CEO Andre Yee will be leading a discussion on “How to Power Your Pipeline with ABM + Intent Data.”
What’s so special about this virtual event?
1.) The Speaker – Ander Yee, Seasoned ABM Expert
As a leader in ABM and B2B marketing, Andre has an outstanding record of growing successful software companies. Prior to founding Triblio, he was the SVP of Product Development at Eloqua. With decades of experience under his belt, Andre has solidified his place as a thought leader in martech. He’s spoken at industry conferences including Dreamforce, Oracle Marketing Cloud Experience, and the B2B Marketing ABM Conference in London. Additionally, Andre is a member of the Forbes Tech Council where he regularly covers ABM and B2B martech trends in the industry.
As you can see, Andre’s resume speaks for itself. If you’re at all interested in the latest marketing strategies and innovations, you won’t want to miss out on what he has to say this Thursday.
2.) The Lunch – It’s On Us!
We’ve got a disproportionate number of foodies here at Triblio, and we’re not going to let virtual events stop us from treating you to lunch. After the session, participants will receive a $30 gift card to Grubhub.
To those of you who have been to one of our Real World ABM Tour events, we know this is not the steak lunch you’re used to, but we’ll be hitting the road as soon as we can! In the meantime, stay safe!
2.) The Content – Practical, Timely
As we’re all aware, more than ever before, business is being conducted online. Therefore, it’s becoming increasingly important to use data to understand purchase intent. However, digging through and making sense of all the different buyer signals is overwhelming.
What’s the best way to uncover actionable data for account-based programs?
Andre’s presentation tackles this very timely issue. He’ll work through terms like first-party intent data, predictive scoring, and dynamic orchestration, as well as share tips on how to put them into practice at your organization. Learn how to engage buyers early in the purchase journey and activate intent for your sales team.
Plus, we’re making this a closed-group discussion. The purpose of limiting the number of attendees is to allow for more dialogue on the specific ABM challenges you all are facing day-to-day. If you haven’t gotten an invitation yet, request to join here: https://triblio.com/virtual-abm-lunch/