B2B Marketing Exchange (B2BMX) is just a few days away (February 24-26), and the Triblio team is packed and ready to head west to Scottsdale! We’re excited to get the chance to connect with clients and network with fellow B2B marketers, but we’re also thrilled for the chance to soak up some Arizona vitamin D.
This year, Triblio’s itinerary is jam-packed with some great sessions and networking opportunities. Here’s what we have on deck for B2BMX:
Ask an ABM Expert LIVE
TUE 2/25 3:25–3:45 PM & WED 2/26 10:05–10:25 AM
Our resident ABM expert, Andrew Mahr, Chief Customer Officer, will be doing a live recording of “Ask an ABM Expert” during B2BMX. Swing by DGR’s video studio in the marketplace to ask a question or feel free to submit a question here. Andrew will be holding these live Q&A sessions on Tuesday, Feb. 25 from 3:25–3:45 pm and Wednesday, Feb.26 from 10:05–10:25 am.
If you haven’t had a chance to catch the video series, click here to tune in to season 1.
Intent Data: What It Is & How To Leverage It
LUNCH & LEARN | TUE 2/25 12:30-1:15 PM
In the last year, intent data has become one of the most discussed topics in B2B marketing, yet there is still a large percentage of marketers that are in the dark when it comes to intent. This session, led by Andrew Mahr, will take a look at how companies can leverage intent data to increase demand, how sales teams can drive real, genuine conversations with target accounts, and how marketers can deliver measurable impact on revenue. Attendees will learn why pairing ABM + intent is key to pipeline growth and how their teams can influence buyers early in the purchase journey.
Take a peek at the conference agenda here.
Why a Series-B Startup is Placing Big Bets on ABM
ABM PRESENTATION | WED 2/26 2:15-3 PM
In 2019, Gigster pivoted its go-to-market strategy, moving upmarket from SMBs and mid-market accounts to large enterprises. Over the course of the year, Gigster recruited an experienced leadership team, established a strong marketing program, and built up an entirely new enterprise sales team. The company has adopted an account-based strategy and is placing big bets on the program’s success in growing demand and pipeline. Accelerating growth will be paramount in launching its new SaaS platform and attaining the next round of funding.
Gigster’s Erin Bohlin, formerly an analyst at SiriusDecisions, will share how and why her team is building an ABM strategy from the ground up. Find her session on the conference agenda here.
See you at B2BMX, booth #303!
We know there’s a lot going on during the show, but if you have the chance, we’d love for you to stop by booth #303 to speak to one of our ABM experts and pick up some conference swag. After the meeting, you’ll receive a YETI mug and $25 to Starbucks as a gift! If you’d like to learn more about Triblio or would like to schedule a one-on-one at the show, click here. We look forward to seeing you there!