The conversation covered:
- The shortcomings of standard marketing automation;
- How companies can pivot towards gaining rapport with prospects first before reaching out in a sales email, and;
- The importance of great content to fuel your ABM campaigns.
As you can see, Andre touched on a plethora of topics, but they’re all important to the ever-growing and ever-changing B2B marketing landscape. Regardless of whether you’ve been in marketing for a while or a newbie, this is an interview you won’t want to miss! Listen to the full episode here.