ABM PROGRAM SUCCESS
Averna Reinforces Industry Expertise through Deep Personalization
Averna is a leading provider of test and quality solutions that sells into a number of different verticals. Its marketing team faces long sales cycles where they need to maintain consistent messaging and drive home industry-specific benefits. Building an ABM program on Triblio’s platform allowed them to successfully execute targeted, segment-based campaigns and drive engagement with their most important accounts.
We have noticed a lot of clicks and a higher conversion rate coming from our personalized content boards by industry.
Myriam Duchaine, Marketing Director
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