ABM Program Success

Flexera Launches Global Intent-based Ads Generating $5M in Pipeline

In the last couple of years, the revenue team at Flexera has made a concerted effort to narrow its target account list, focus its resources, and acquire the technology necessary to carry out highly-targeted, account-based campaigns. That’s how Triblio came to partner with Flexera. “We were looking for a vendor that would be a true partner with a stellar customer success team and a vision to continually innovate. In Triblio, we feel we’ve found that,” says Laura Wille, Manager of Global Demand Generation at Flexera.

Watch our interview with Flexera or read its customer story to learn how the marketing team at Flexera:

  • Scales intent-based ABM advertising
  • Targets dynamic audiences, armed with account visibility 
  • Delivers MQAs and pipeline impact 

For more ABM success stories, visit triblio.com/case-studies

Scale Intent-Based ABM Advertising

“We’re able to activate ads that target accounts showing confirmed interest in keywords related to the solutions we provide”

Target Dynamic Audiences

“One big differentiator for us when it comes to account visibility has been the ability to layer real-time intent data into our audiences”

Deliver MQAs and Impact Pipeline

“In just July and August of this year, we’ve generated over 400 MQAs and nearly $5M in target account pipeline”

Talk to an ABM Expert

Learn more about how Triblio’s ABM platform can help you generate more demand and grow pipeline for your sales team.