We started Triblio in 2013, but our passion for building marketing products started long before at Eloqua. After hearing that marketers wanted software like Eloqua’s email for additional marketing functions, we decided to start Triblio. Triblio was acquired by IDG in May 2020.
IDG Triblio provides account based marketing (ABM) software to generate demand and engagement from target accounts. ABM targets the known and unknown stakeholders in the top-revenue producing accounts to accelerate the purchase journey and deepen engagement. With Triblio, marketers can target accounts using multiple channels just like marketing automation. Marketers can dynamically customize messaging, content, and calls-to-action by persona and account. Account targeted campaigns produce extraordinary results whether it is to acquire new customers or expand relationships with existing ones.
Triblio is based in Reston, Virginia, just outside of Washington DC. Triblio was named in 2015 by CIO.com as marketing automation software startup to watch and was awarded a CODiE in 2016 for best Digital Marketing Solution.