We started Triblio in 2013, but our passion for building marketing products started long before at Eloqua. After hearing that marketers wanted software like Eloqua’s email for additional marketing functions, we decided to start Triblio.
Triblio provides account based marketing (ABM) software to generate demand and engagement from target accounts. ABM targets the known and unknown stakeholders in the top-revenue producing accounts to accelerate the purchase journey and deepen engagement. With Triblio, marketers can target accounts using multiple channels just like marketing automation. Marketers can dynamically customize messaging, content, and calls-to-action by persona and account. Account targeted campaigns produce extraordinary results whether it is to acquire new customers or expand relationships with existing ones.
Triblio is based in Reston, Virginia, just outside of Washington DC. Triblio was named in 2015 by CIO.com as marketing automation software startup to watch and was awarded a CODiE in 2016 for best Digital Marketing Solution.
Meet the Leaders
Chief Executive Officer
Andre Yee is the CEO of Triblio. He has numerous years of experience with an outstanding record of growing successful software companies. Most recently, he was the SVP Product Development for Eloqua, responsible for product development and operations. At Eloqua, he was part of the executive team responsible for leading Eloqua to an IPO and a $957M acquisition by Oracle. Prior to Eloqua, he was CEO of NFR Security, which he successfully led to growth and exit to Checkpoint Software.
Chief Technology Officer
Mike is a technologist with nearly a decade of experience building web applications. As the CTO of Triblio, Mike Ball is responsible for directing technology strategy and product development. Prior to Triblio, Mike was the lead architect at Eloqua where he built highly interactive user experiences and designed high scale systems. As a lover of open source, he has been actively involved in open source projects including a role as a primary contributor to Sproutcore (the precursor to Emberjs) and stativus.
Chief Customer Officer
Andrew spent the last decade building high performance teams in marketing, UX, and strategy. Most recently he was an executive at web agency Domain7, where he oversaw the full services stack, managed the firm’s top US/UK accounts, and launched a new product line that grew company revenues 30%.
Chief Financial Officer
Dawn has twenty-five years of financial management experience in small, mid-market, and Fortune 100 companies, serving on executive management teams in positions of increasing responsibility (from manager of audit engagements to Vice President, Corporate Controller and CFO). She’s played leading roles in shaping global corporate growth initiatives and investor strategies while overseeing and directing general finance, accounting, financial reporting, legal, human resource and IT functions.